Senior Marketing Analytics Analyst

Pacific Life

. Use SQL to build targeted audiences from Snowflake data for marketing campaigns .

Posted 10/27/2026full-timeUnited StatesSenior💰 $113,490 - $138,710 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in SQL, Tableau, and R for data analysis and marketing insights, with a strong background in implementing marketing metrics and KPIs. Experienced in mentoring teams and driving the adoption of marketing analytics across organizations.

Highest-signal resume keywords

SQL ProficiencyTableau ExpertiseMarketing Cloud Automation StudioSalesforce CRM FamiliarityData Analysis and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLTableauRData AnalysisMarketing MetricsKPI ImplementationAnalytic ModelsAutomation OpportunitiesProblem SolvingCritical Thinking

Soft Skills

CollaborationTime ManagementAdaptabilityInfluencing SkillsNegotiation Skills

Tools & Technologies

SnowflakeSalesforce CRMAdobe AnalyticsMarketing Cloud Automation StudioJIRAADOLinkedIn AdvertisingFacebook Ads Manager

Industry Keywords

Marketing AnalyticsAudience TargetingData ReportingEngagement AnalysisMarketing Campaigns

Tech Stack

Tools & technologies

CloudPythonSnowflakeSQLTableau

About the role

Key responsibilities & impact

Use SQL to build targeted audiences from Snowflake data for marketing campaigns
Use Marketing Cloud Automation Studio to pipeline audiences into data extensions
Analyze CRM, email, engagement, and other marketing data to identify optimization and automation opportunities
Explain trends and drivers of marketing results
Define, endorse, and implement end-to-end marketing metrics and KPIs
Share analytics across marketing groups and drive adoption of Marketing Analytics efforts
Research, evaluate, and help implement marketing technologies and solutions
Identify and implement streamlined processes for data reporting and communication
Use analytic models to generate insights for leadership and organizational decisions
Mentor team members and the marketing organization on analytics design, implementation, and testing methodologies
Use R, Tableau, Python, and SQL to drive efficient analytics

Requirements

What you’ll need

Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required
6+ years’ experience in a related field
Familiarity with Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, LinkedIn advertising, and Facebook Ads Manager
Ability to operate in an ambiguous environment, apply critical thinking, and solve problems creatively
Strong technical skills and ability to analyze information from various source systems
Highly proficient in SQL and Tableau
Ability to analyze and solve complex problems with little guidance
Experience communicating marketing, business, and technical requirements
Ability to work effectively in a team environment
Excellent time management and ability to adapt to changing priorities
Strong influencing and negotiation skills
Excellent collaboration skills
Highly organized with a positive attitude
Drive to stay up to date with industry news and developments

Benefits

Comp & perks

Medical, Dental, Vision, and Wellbeing Reimbursement Account
Paid Time Off
Holiday Schedules
Financial Planning Time Off
Paid Parental Leave
Adoption Assistance Program
Competitive 401k savings plan with company match
Additional 401k contribution regardless of participation