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Senior Salesforce Marketing Cloud Engineer
Pacific Life. Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Salesforce Marketing Cloud solutions, including architecture, design, and optimization of marketing automation processes. Proven ability to mentor teams and collaborate with stakeholders to enhance customer engagement strategies and ensure compliance with marketing regulations.
Highest-signal resume keywords
Salesforce Marketing Cloud ExperienceSQL Development SkillsEmail Studio ExpertiseMarketing Automation ImplementationSalesforce Marketing Cloud Certifications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email StudioContent BuilderJourney BuilderAutomation StudioContact BuilderAMPscriptServer-Side JavaScriptMarketing Cloud APIsData ArchitectureAudience Segmentation
Soft Skills
Exceptional Communication SkillsMentoring
Tools & Technologies
Salesforce CRMData CloudSnowflakeMuleSoftCloudPages
Certifications & Qualifications
Salesforce Marketing Cloud Consultant CertificationSalesforce Marketing Cloud Developer Certification
Industry Keywords
Email Marketing ComplianceCAN-SPAMFinancial ServicesInsuranceDigital Transformation
Tech Stack
Tools & technologiesCloudJavaScriptSnowflakeSQL
About the role
Key responsibilities & impact- Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions
- Serve as a trusted advisor to marketing leadership and business stakeholders
- Shape customer engagement strategies and technology roadmaps
- Design and implement customer journeys, triggered communications, segmentation strategies, and marketing automation processes
- Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms
- Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform
- Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities
- Evaluate emerging Salesforce technologies and recommend innovative solutions
- Mentor developers, administrators, and technical team members
- Help establish platform excellence across the organization
Requirements
What you’ll need- 7+ years of hands-on Salesforce Marketing Cloud experience
- Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management
- Strong SQL development skills for complex audience creation and data management
- Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting
- Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions
- Strong understanding of data architecture, integration patterns, and customer identity management
- Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams
- Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
- 10+ years of CRM, marketing technology, or related platform experience preferred as a differentiator
- Salesforce Data Cloud implementation experience
- Experience integrating Marketing Cloud with Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft or other integration platforms
- Salesforce Marketing Cloud Consultant and/or Developer certifications
- Experience leading platform modernization or digital transformation initiatives
- Experience in financial services, insurance, or other regulated industries with complex compliance requirements
Benefits
Comp & perks- Medical, Dental, Vision
- Wellbeing Reimbursement Account
- Paid Time Off
- Holiday Schedules
- Financial Planning Time Off
- Paid Parental Leave
- Adoption Assistance Program
- Competitive 401k savings plan with company match
- Additional 401k contribution regardless of participation
- Relocation assistance may be provided