Demand Generation Associate Manager

Pacvue

. Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup .

Posted 10/14/2026full-timeRemote • United StatesMid-Level💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in building and managing email and lifecycle campaigns in HubSpot, with strong analytical skills for performance reporting and optimization. Proficient in quality assurance processes and email copywriting, ensuring high-quality campaign execution and effective communication.

Highest-signal resume keywords

HubSpot Campaign ManagementSalesforce IntegrationEmail CopywritingA/B TestingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationWorkflow LogicAudience SegmentationDynamic ContentUTM TaxonomyCampaign TaggingPerformance ReportingConversion AnalysisQuality AssuranceTesting Hypotheses

Soft Skills

Detail-OrientedStrong Communication

Tools & Technologies

HubSpotSalesforceGongVWOOptimizely

Industry Keywords

Lifecycle CampaignsDemand GenerationEmail CampaignsNurture CampaignsMultivariate Testing

About the role

Key responsibilities & impact

Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup
Write and edit email copy for nurture and campaign sends and build and maintain the underlying HubSpot workflows
Own UTM taxonomy, campaign tagging, and tracking setup across HubSpot and Salesforce
Serve as the primary QA owner for campaign builds by testing links, personalization tokens, workflow logic, and rendering before launch
Build and maintain channel-level dashboards and pull performance data for campaign reporting
Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials
Analyze campaign, email, and landing page performance to identify conversion opportunities and drop-off points
Design and run A/B and multivariate tests on landing pages and email programs, reporting results and recommendations
Identify and implement opportunities to templatize and streamline recurring builds for scale
Partner with the marketing team to execute lifecycle and demand generation programs and improve conversion

Requirements

What you’ll need

5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce
Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup
Strong analytical skills with experience building reporting and identifying areas for improvement
Comfortable analyzing performance data to form testing hypotheses
Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team
Strong email copywriting skills; comfortable writing and editing clear, on-brand nurture and campaign copy
Experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus
Familiarity with Gong or similar sales enablement tools is a plus

Benefits

Comp & perks

Flexible Paid Time Off
Paid Holidays and Floating Holidays
Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
401k with Employer Match
Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
Paid Parental Leave
Company-subsidized membership to Wellhub and Peloton
Fertility and family-building support through Carrot
Additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans