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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital design, branding, and communication strategies, with a strong focus on creating engaging visual assets and layouts tailored for various digital channels. Proficient in utilizing design tools and methodologies to enhance customer relationship journeys and optimize performance.
Highest-signal resume keywords
Proficiency In FigmaAdobe Creative SuiteDigital Design ExperienceBranding Project ExperienceKnowledge Of Responsive Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignVisual Systems DevelopmentTypographyColor TheoryA/B TestingIllustrationMotion DesignHTML KnowledgeEmail Development LimitationsFile Preparation
Soft Skills
AutonomyPrioritization SkillsProject Management
Tools & Technologies
SalesforceMicrosoft OfficeAI Tools
Certifications & Qualifications
Bachelor’s Degree In Graphic Design
Industry Keywords
Customer Relationship ManagementIntegrated CampaignsDigital ProductsVisual Identity DevelopmentPrint Materials
About the role
Key responsibilities & impact- Analyze briefs and communication strategies, identifying objectives, target audiences, priority messages, channels, constraints, and creative opportunities
- Translate communication strategies into concepts, key visuals (KVs), visual systems, and responsive assets that drive engagement and optimize performance
- Create and adapt layouts for customer communications across digital media, email, PagBank app-specific formats, and other touchpoints
- Develop solutions for customer relationship journeys, transactional communications, promotional campaigns, and corporate initiatives
- Build responsive, accessible, scannable layouts tailored to the characteristics of each digital channel
- Partner with copywriters and developers, ensuring consistency across messaging, design, experience, and technical feasibility
- Participate in branding projects, corporate campaigns, and the evolution of the brand’s visual identity
- Create KVs, icons, illustrations, infographics, presentations, animated assets, and other materials required for projects
- Lead projects independently, present proposals, and defend creative decisions using rationale based on the brand, customer behavior, communication objectives, and business goals
- Support the creation and maintenance of libraries, components, templates, and guidelines that improve consistency and efficiency in day-to-day creative work
Requirements
What you’ll need- Bachelor’s degree in Graphic Design, Graphic Arts, Design, Advertising, Marketing, or related fields
- Proficiency in Figma, Photoshop, Illustrator, InDesign (Adobe Creative Suite), and Microsoft Office
- Portfolio demonstrating visual quality, conceptual thinking, and clear ownership or participation in the projects presented
- Relevant experience in digital design and branding projects
- Strong knowledge of composition, typography, hierarchy, grids, color, iconography, and art direction
- Experience with integrated campaigns, CRM, digital products, owned channels, or customer relationship journeys
- Knowledge of design systems, components, libraries, and file organization
- Understanding of responsive design, accessibility, and layout specifications for development
- Autonomy, prioritization skills, and maturity to manage multiple projects
- Experience with Salesforce, CRM, financial services, technology, or digital businesses
- Experience with A/B testing and results-driven creative iteration
- Experience with branding projects and visual identity development
- Illustration, motion design, and animation skills
- Experience creating executive presentations
- Knowledge of HTML and email development limitations
- Experience with print materials and production-ready file preparation
- Intermediate English proficiency
- Experience using AI tools in the creative process
Benefits
Comp & perks- Meal and/or food allowance
- Health and dental insurance
- Life insurance
- Partnerships with TotalPass and ZenKlub
- Extended maternity and paternity leave
- Childcare assistance
- Discounts of up to 50% on graduate programs and MBAs at leading institutions, including FIA, FAAP, and PUCRS
- No dress code
- Birthday day off
- Baby Gift: gift for newborns