Ad Creative Strategist – Freelance

Paintgun.io

. Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms .

Posted 10/12/2026contractRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and performance marketing, with a strong focus on ad creative development for social media platforms. Capable of analyzing performance data to optimize ad concepts and improve engagement and conversion rates.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance MarketingAd Creative DevelopmentData AnalysisCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ads DNA FrameworkCreative Performance AnalysisCultural Trend AnalysisConsumer Behavior InsightsDigital Marketing Techniques

Soft Skills

Feedback-Driven CultureCollaborationCommunication

Industry Keywords

Social Media AdvertisingAd Concepts OptimizationEngagement MetricsConversion RatesCreative Sprints

About the role

Key responsibilities & impact

Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms
Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts
Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks
Run structured creative sprints, analyze performance data, and refine strategies based on winning elements
Build a rulebook of proven concepts for consistent optimization
Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals
Foster a feedback-driven culture to improve creatives using Ads DNA insights
Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing

Requirements

What you’ll need

Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms
Ability to analyze creative performance data and turn insights into actionable creative strategies
Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers
In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques
Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates

Benefits

Comp & perks

Work with a fast-growing creative agency and directly impact its success
Flexible, remote-friendly opportunity tailored to your schedule
Collaborate with a dynamic team and your expertise in a creative industry