Founding Head of Brand

Paires

. Own Pairs' brand strategy, positioning, voice, and visual identity .

Posted 9/29/2026full-timeRemote • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, content creation, and team management, with a strong focus on maintaining brand consistency and utilizing AI tools effectively. Proven ability to produce high-quality written and video content while building and leading a creative team.

Highest-signal resume keywords

Brand Strategy DevelopmentContent CreationVideo EditingTeam ManagementAI Tool Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingContent CreationWritingDirectingBrand PositioningMarket ReportingSocial Media ManagementNewsletter ProductionStorytellingVisual Identity Development

Soft Skills

LeadershipJudgmentCollaborationCreativityCommunication

Tools & Technologies

AI ToolsLinkedInXVideo Production Software

Industry Keywords

Venture CapitalBrand ManagementContent StrategyDigital MarketingFounder Relations

About the role

Key responsibilities & impact

Own Pairs' brand strategy, positioning, voice, and visual identity
Determine what Pairs says, where it says it, how it looks, and the impression formed by founders and investors
Create and publish weekly founder and company posts on LinkedIn and X
Own and produce weekly and monthly newsletters and a quarterly market report
Repurpose recorded founder and investor interviews into films, series, clips, and new formats
Run story shoots with founders and investors from booking and preparation through the shoot and final edit
Edit video personally
Maintain brand consistency across the website, social channels, and press
Track and improve how founders and investors perceive Pairs
Report to and shape strategy directly with the two co-founders
Make the work from day one and build a team as the brand grows

Requirements

What you’ll need

Built and run a brand end to end that can be reviewed, including setting the voice, creating content, running channels, and demonstrating results before and after
Still create the work personally, including writing, video editing, and directing shoots
Ability to identify new formats, series, and cuts from existing footage
High-standard writing in a restrained register, with published work longer than a social caption
Experience managing people who make the work, whether a small team or freelancers
Ready to build a team over time
Daily use of AI tools with clear judgment about where they improve work and where they compromise quality
Familiarity with the founder and venture capital world is a strong advantage, but not a requirement

Benefits

Comp & perks

Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
Direct access to the co-founders and real creative freedom
Library of recorded founder and investor interviews ready to edit
Video team already in place
Room to build a team around you as the brand grows
Best AI tools, paid for
Brand ownership and creative control