Field Marketing Manager

Palo Alto Networks

. Own and develop the integrated marketing plan for the Central Eastern Europe region .

Posted 10/7/2026full-timeWarsaw • PolandSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing strategies that drive pipeline growth and engagement across multiple channels, including digital, social, and in-person experiences. Proficient in utilizing data-driven insights and AI-driven marketing tools to optimize performance and influence key stakeholders.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Integrated Omnichannel MarketingSalesforce and Marketo ProficiencyStakeholder Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationChannel MarketingMarketing Performance MeasurementPipeline DevelopmentJoint Marketing PlanningAttribution and ROI MeasurementC-Level EngagementProject ManagementData-Driven MarketingMarket Insights Analysis

Soft Skills

CommunicationInfluencing Without AuthorityProblem SolvingCollaborationAdaptability

Tools & Technologies

AI-Driven Marketing ToolsCRM SystemsMarketing Automation SystemsReporting Dashboards

Industry Keywords

CybersecurityEnterprise TechnologyB2B MarketingCentral Eastern Europe (CEE)Market Dynamics

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and develop the integrated marketing plan for the Central Eastern Europe region
Translate EMEA marketing strategy, business priorities, market dynamics, and customer insights into a data-driven approach that drives pipeline and growth
Partner with Regional Sales Directors as a trusted marketing advisor
Use market, customer, and pipeline insights to shape regional go-to-market priorities and identify growth opportunities
Define and lead integrated omnichannel programs across digital, social, partner, executive, and in-person experiences
Generate new sales opportunities, accelerate pipeline, and strengthen engagement across strategic accounts and buying centers
Shape customer and executive engagement through account-based marketing, events, webinars, and thought leadership
Develop joint marketing strategies with key channel partners
Guide co-marketing investments and ensure programs align with regional priorities and measurable business outcomes
Drive cross-functional alignment across Sales, Channel, and EMEA Marketing teams
Own measurement and optimization of regional marketing performance using data, attribution, AI, and pipeline insights
Share regional insights and best practices and build relationships across sales, partners, customers, and thought-leadership communities

Requirements

What you’ll need

8+ years of experience in B2B marketing, ideally within cybersecurity, enterprise technology, or another fast-paced environment
Experience across field, demand generation, and channel marketing
Ability to translate business and marketing strategies into regional marketing plans and measurable business outcomes
Experience partnering with and influencing senior sales and business stakeholders
Experience developing integrated and omnichannel marketing programs across digital, social, partner, executive, and in-person channels
Experience with account-based marketing (ABM) and C-level engagement
Experience in partner and demand generation programs, including joint marketing planning, MDF management, pipeline development, attribution, and ROI measurement
Ability to operate independently in a matrixed environment, navigate ambiguity, prioritize competing business needs, and develop solutions to complex regional marketing challenges
Experience using AI-driven marketing tools, CRM and marketing automation systems such as Salesforce and Marketo, and reporting dashboards
Excellent project management, communication, and stakeholder management skills
Ability to influence across functions without direct authority
Fluent in English
Additional CEE language is a plus
Must not require immigration sponsorship; work visa sponsorship is not available for this position

Benefits

Comp & perks

Full-time office-based work with flexibility when needed
Reasonable accommodations for qualified individuals with disabilities or special needs
Equal opportunity employment
Confidential handling of applicant information according to EEO guidelines