Field Marketing Manager – Public Sector

Palo Alto Networks

. Own, develop, execute, measure, and continuously optimize the integrated marketing plan for Germany’s Public Sector .

Posted 9/29/2026full-timeBerlin • GermanySeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing programs tailored for the German Public Sector, leveraging account-based marketing and demand generation strategies to drive pipeline growth. Proficient in performance measurement and optimization using data-driven insights to inform marketing decisions and align with sales leadership.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Demand GenerationGerman Public Sector KnowledgeFluency in German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing ProgramsPerformance MeasurementData AnalysisProject ManagementStakeholder Management

Soft Skills

Communication SkillsRelationship BuildingCross-Functional CollaborationProblem-SolvingIndependence in Matrixed Environments

Industry Keywords

CybersecurityEnterprise TechnologyPublic SectorMarket DynamicsCustomer Priorities

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own, develop, execute, measure, and continuously optimize the integrated marketing plan for Germany’s Public Sector
Translate EMEA marketing strategy and business priorities into market-specific programs that drive pipeline and growth
Serve as the go-to marketing expert for Public Sector in Germany
Build relationships with Sales Leadership and cross-functional stakeholders, providing market, customer, and pipeline insights
Build relationships with Public Sector customers, key stakeholders, and thought-leadership organizations
Define and lead integrated marketing programs across strategic accounts and target segments
Leverage account-based marketing, demand generation, digital engagement, events, executive programs, and thought leadership
Shape and deliver executive engagement initiatives, including CxO programs, executive roundtables, and strategic experiences
Drive pipeline creation and acceleration across the Public Sector
Own marketing performance measurement and optimization using data, attribution, account insights, and pipeline intelligence
Establish success metrics, evaluate impact, optimize investments, and provide recommendations to Sales and Marketing Leadership
Drive cross-functional alignment across Sales, Marketing, and key stakeholders
Communicate marketing priorities, performance, and recommendations to build alignment and drive business outcomes

Requirements

What you’ll need

8+ years of experience in B2B marketing and/or program management
Experience ideally within cybersecurity, enterprise technology, or another fast-paced environment
Strong field and demand generation marketing experience
Deep knowledge and understanding of the German Public Sector, including market dynamics, customer priorities, and the strategic account environment
Ability to translate broader business and marketing strategies into market-specific marketing plans and programs that deliver measurable business outcomes
Experience building trusted relationships with senior sales and business stakeholders
Experience developing integrated marketing programs across strategic accounts and target segments, including account-based marketing (ABM), demand generation, digital, events, thought leadership, and C-level executive programs
Ability to operate independently in a matrixed environment, navigate ambiguity and complex business challenges, prioritize competing needs, and mobilize cross-functional teams without direct authority
Strong analytical and data-driven approach, using market, customer, account, and pipeline insights to measure performance, optimize investments, and inform marketing decisions
Excellent project management, communication, and stakeholder management skills
Fluency in German, written and spoken, is essential
Strong English communication skills
No immigration sponsorship available; applicants must not require work visa sponsorship for this position

Benefits

Comp & perks

Reasonable accommodations for all qualified individuals with a disability
Equal opportunity employment
Confidential handling of applicant information according to EEO guidelines