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Solutions Marketing Specialist
Palo Alto Networks. Lead local execution of LATAM priority campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing within the technology and SaaS sectors, with a strong focus on demand generation, campaign execution, and relationship building across diverse teams. Proficient in managing multi-channel marketing programs and utilizing marketing automation tools to drive results in the Latin American market.
Highest-signal resume keywords
B2B Marketing ExperienceDemand Generation MetricsMarketing Automation ToolsSalesforce CRM ProficiencyFluency in Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionFunnel ManagementMulti-Channel Program ManagementDigital Media StrategyPost-Campaign AnalysisROI ReportingTarget SelectionIntegrated Security Platform Development
Soft Skills
Relationship BuildingCollaborationCommunication
Tools & Technologies
MarketoEloqua
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
LATAM MarketingTechnology SectorSaaSLocal Solutions TeamPartner Marketing
About the role
Key responsibilities & impact- Lead local execution of LATAM priority campaigns
- Serve as a key marketing partner to the local solutions team
- Participate in solutions meetings, QBRs, and regional campaign meetings
- Execute solution-specific micro-campaigns to address pipeline gaps, focusing on downmarket strategies
- Implement and manage solution campaigns through local distributors, service providers, and partners
- Manage the full program lifecycle, from target selection and digital execution through post-campaign analysis and ROI reporting
- Drive the narrative of the platform evolution from point products to an integrated security platform
- Ensure consistent messaging across local touchpoints
Requirements
What you’ll need- 5+ years of B2B marketing experience in the technology/SaaS sector
- Deep understanding of demand generation metrics, funnel management, and campaign execution
- Proven track record managing multi-channel programs, including events, digital media, and partner-led initiatives
- Ability to translate high-level growth targets into actionable marketing plans
- Strong understanding of the Latin American business landscape and sub-regional market nuances, especially Mexico
- Ability to build strong relationships with Sales, BDRs, Partner Marketing, and Global Marketing teams
- Proficiency in marketing automation tools such as Marketo or Eloqua
- Proficiency in Salesforce CRM
- Bachelor’s degree in Marketing, Business, or a related field
- Fluency in Spanish (mandatory)
- Professional proficiency in English (essential for HQ alignment)
- Must not require immigration sponsorship; the employer will not sponsor work visas for this position
Benefits
Comp & perks- Reasonable accommodations for qualified individuals with a disability or special need
- Equal opportunity employment
- Confidential handling of applicant information according to EEO guidelines