Head of CRM – E-Commerce

Pammys

. Own the CRM and Retention Marketing function as a measurable, scalable growth channel .

Posted 11/6/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and retention marketing, focusing on measurable growth through customer lifecycle management and data-driven decision-making. Proficient in Klaviyo for campaign management and optimization, with a strong analytical approach to improving email performance and customer engagement.

Highest-signal resume keywords

Klaviyo Campaign ManagementCRM Strategy DevelopmentEmail Marketing ExperienceAnalytical SkillsLeadership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyEmail CommunicationCustomer SegmentationCampaign ReportingConversion MeasurementAutomated Customer JourneysTesting and OptimizationCustomer Lifetime ValueRevenue AnalysisEngagement Management

Soft Skills

Commercial JudgmentEditorial JudgmentTeam DevelopmentCollaboration

Industry Keywords

D2CE-commerceCustomer RetentionCustomer EngagementList HygieneDeliverabilityPurchase FrequencyIncremental Contribution MarginCustomer BehaviorInternational Markets

About the role

Key responsibilities & impact

Own the CRM and Retention Marketing function as a measurable, scalable growth channel
Develop CRM strategy across the full customer lifecycle
Drive repeat purchases, purchase frequency, Customer Lifetime Value, and profitable revenue
Own email communication and automated customer journeys end-to-end
Build and optimize welcome, post-purchase, cross-selling, reactivation, product launch, abandoned checkout, and win-back journeys
Develop customer segments based on purchasing behavior, products, activity, engagement, and customer value
Test subject lines, offers, send times, frequencies, content, layouts, and customer journeys
Measure conversion, revenue per recipient, repeat purchases, profitability, and incremental contribution margin
Monitor deliverability, engagement, unsubscribes, and list health
Use customer data to identify retention and purchase drivers
Collaborate with Data, Marketing, Product, Content, and Design
Develop CRM playbooks and adapt automations, segments, newsletters, and flows for international markets
Set priorities, develop the team, and improve campaign processes
Manage Klaviyo campaigns, audiences, segments, templates, scheduling, quality checks, reporting, and troubleshooting

Requirements

What you’ll need

Several years of CRM or email marketing experience in D2C or e-commerce
Extensive hands-on Klaviyo experience, including campaigns, segments, automated flows, and analysis
Proven, measurable improvements in email conversion, newsletter revenue, and repeat purchase rate
Strong commercial and editorial judgment
Solid understanding of deliverability, list hygiene, engagement management, and sending frequency
Strong analytical skills across campaign reporting, customer cohorts, attribution, and contribution margin
Structured testing approach using hypotheses, result evaluation, and scaling of successful improvements
Leadership experience with a hands-on mentality
English language used in the posting

Benefits

Comp & perks

Fully remote work
Full ownership of CRM and retention
Opportunity to shape the team and select tools
Personal and professional development
Free Pammys shoes: one pair per launch