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Panopto

Senior Customer Marketing Manager

Panopto

. Establish and grow Panopto’s customer marketing function .

Posted 10/17/2026full-timeRemote • United StatesSenior💰 $124,000 - $155,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in customer marketing, including the development and execution of customer advocacy programs, storytelling, and engagement campaigns. Proficient in leveraging data and stakeholder collaboration to drive customer adoption and measurable marketing outcomes.

Highest-signal resume keywords
B2B SaaS Marketing ExperienceCustomer Marketing Program DevelopmentCustomer Advocacy ManagementProject Management SkillsStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer StorytellingCampaign Performance EvaluationKPI DefinitionCustomer Engagement StrategiesContent CreationCustomer Feedback AnalysisMarketing Strategy DevelopmentEvidence-Based Narrative CreationCustomer Lifecycle MarketingCustomer Reference Program Management
Soft Skills
Exceptional Writing SkillsInterviewing SkillsCollaboration SkillsResults-Oriented MindsetStrong Communication Skills
Tools & Technologies
HubSpotSalesforceMarketing Automation SystemsCustomer Segmentation ToolsNPS/CSAT Tracking Tools
Industry Keywords
Customer AdvocacyCustomer MarketingB2B MarketingSaaSHigher EducationEnterprise LearningVideo Technology

About the role

Key responsibilities & impact
  • Establish and grow Panopto’s customer marketing function
  • Evaluate current activities, define priorities, create scalable processes, and set program goals and measurement practices
  • Own the customer storytelling program and cultivate customer advocates
  • Source and draft case studies, testimonials, customer quotes, video stories, and quantified outcome narratives
  • Partner with Product Marketing, Sales, and Customer Success to identify evidence gaps and prioritize customer stories
  • Build and maintain a scalable customer reference program with permissions, approvals, and reference-use guidelines
  • Develop targeted customer engagement, adoption, and expansion campaigns
  • Own the customer marketing communications calendar, including newsletters, advocacy invitations, customer-only events, and campaign communications
  • Manage third-party review and customer advocacy initiatives such as G2
  • Use customer feedback, NPS/CSAT trends, engagement data, and Customer Success input to inform priorities and track progress
  • Partner with Marketing Operations and RevOps to improve customer marketing processes, data, and systems
  • Establish benchmarks, a prioritized roadmap, repeatable programs, reporting processes, and a sustainable customer marketing operating model

Requirements

What you’ll need
  • 5+ years of B2B SaaS marketing experience
  • 3+ years in customer marketing, advocacy, or lifecycle marketing
  • Demonstrated ownership of customer-facing programs
  • Exceptional writing and interviewing skills
  • Examples of customer stories translating technical or business outcomes into persuasive, evidence-based narratives
  • Experience establishing or scaling customer marketing programs
  • Experience defining strategy and operating processes
  • Experience aligning stakeholders and delivering results with limited existing infrastructure
  • Ability to collaborate with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations
  • Strong project management skills
  • Experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions
  • Experience supporting customer adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS
  • Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems
  • Experience producing or directing customer testimonial assets
  • Experience working with higher education, enterprise learning, training, or video technology audiences

Benefits

Comp & perks
  • Bonus eligibility
  • Health insurance
  • Flexible spending accounts
  • Retirement savings plans
  • Life and disability insurance programs
  • Paid and unpaid time away from work
  • Remote work eligibility
  • Flexible or remote-friendly work arrangements
  • Reasonable accommodations for applicants with disabilities
  • Human review option for applicants who request non-automated application review