Art Director – Licensing Design

Paramount

. Lead visual development of Consumer Products creative, focusing on style guides and franchise design systems .

Posted 9/17/2026full-timeLos Angeles • California • United StatesLead💰 $110,400 - $160,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading visual development and art direction for consumer products, with a strong focus on style guides, brand systems, and graphic design. Proficient in managing creative processes from concept to execution while mentoring teams and collaborating with stakeholders.

Highest-signal resume keywords

8+ Years Design ExperienceExpert Proficiency In Adobe Creative SuiteArt Direction Of Style GuidesDeep Illustration SensibilityExperience With AI-Assisted Creative Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Graphic DesignTypographyCompositionBrand IdentityIllustration DirectionProduct MockupsPackaging DesignRetail ConceptsEditorial ConceptsVisual Systems Development

Soft Skills

MentorshipFeedback ProvisionPresentation SkillsCollaboration

Tools & Technologies

Adobe Creative SuiteAI-Assisted Tools

Industry Keywords

Consumer ProductsBrandingLicensingAgency EnvironmentsEntertainment

About the role

Key responsibilities & impact

Lead visual development of Consumer Products creative, focusing on style guides and franchise design systems
Translate franchise strategy into distinctive, product-ready expression
Establish and evolve franchise visual systems and style guides
Define graphic language, typography, color, patterns, icons, badges, composition, illustration direction, and application principles
Lead concepts from brief through completion while remaining hands-on in graphic design, rapid visual exploration, occasional illustration, and proof-of-concept work
Develop editorial concepts, naming, headlines, phrases, and short-form brand language
Create and art direct apparel graphics, product mockups, packaging, hangtags, retail concepts, logos, marks, and product or franchise lockups
Direct and mentor internal and external creative contributors, including agencies, illustrators, photographers, and vendors
Give actionable feedback, incorporate partner input, and present and defend recommendations
Deliver franchise style guides, modular visual systems, graphic systems, reusable design assets, editorial concepts, product applications, logos, and rapid visual proofs of concept

Requirements

What you’ll need

8+ years of relevant design and art direction experience
Experience spanning style guides, brand systems, and product-facing creative
Demonstrated success art directing and designing style guides, brand systems, or product-facing creative in entertainment, consumer products, licensing, branding, or agency environments
Exceptional portfolio showing graphic design, typography, composition, brand identity, and applications across apparel, packaging, retail, or related consumer connection points
Expert proficiency in Adobe Creative Suite
Deep illustration sensibility and ability to direct illustrators
Ability to take work from concept through execution
Ability to present and defend creative to senior stakeholders
Ability to direct vendors and agencies
Ability to provide mindful feedback and mentorship
Experience using company-approved AI-assisted tools for creative strategy, mood boards, visual exploration, editorial concepts, short-form brand language, and illustration direction
Ability to maintain originality, franchise authenticity, and final craft

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
Generous paid time off (PTO)
Attractive compensation and comprehensive benefits packages
Opportunities for on-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community
Bonus eligibility