Audience Acquisition Specialist

Paramount

. Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV .

Posted 10/8/2026full-timeUnited StatesJunior💰 $65,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing mobile app user acquisition campaigns, including performance reporting, budget management, and collaboration with partners. Proficient in mobile measurement tools and capable of driving campaign optimization and insights.

Highest-signal resume keywords

Mobile App User AcquisitionPerformance ReportingMobile Measurement ToolsBudget ManagementProject Management Software

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Mobile App Acquisition ExperienceCampaign Performance MonitoringData Integrity ManagementCPA OptimizationAdvanced Microsoft Excel

Soft Skills

Strong Verbal CommunicationStrong Written CommunicationProactiveAdaptabilityEnthusiastic Work Ethic

Tools & Technologies

KochavaAppsFlyerAsanaTrelloJIRA

Certifications & Qualifications

Professional Certification in Mobile App Marketing

Industry Keywords

IOS ATTSKAN AttributionApp Post-Back TrackingMobile Measurement PartnersCampaign Insights

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV
Manage budget pacing and shifting across the app portfolio
Own recurring performance reporting and provide campaign insights
Coordinate creative delivery and trafficking for banners, videos, and native creatives
Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting
Serve as the day-to-day point of contact for key acquisition partners
Drive performance testing initiatives and ongoing CPA optimization
Monitor campaign performance and delivery against flight dates and budgets
Collaborate with partners and internal teams on billing accuracy, invoice tracking, and data integrity
Communicate campaign progress, learnings, and updates to the MACS team
Monitor competitor activity and industry trends
Execute special projects
Build and launch mobile app campaigns with accurate tags, names, and tracking details
Process invoices and ensure timely payment
Provide reports and insights for strategic campaign decision-making

Requirements

What you’ll need

Bachelor’s Degree preferred
1-2+ years of hands-on mobile app user acquisition experience strongly preferred
Experience with mobile app acquisition platforms, including app DSPs and partner networks
Experience with mobile measurement partners/attribution tools such as Kochava and AppsFlyer
Familiarity with iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners
Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
Ability to multi-task and adapt to a challenging, dynamic environment with multiple priorities and stakeholders
Enthusiastic, passionate and robust work ethic
Proactive and self-motivated
Able to work autonomously and manage routine campaign operations with general direction
Flexibility and ability to handle multiple projects at one time
Strong verbal and written communication skills
Professional certification in mobile app marketing or attribution may be an asset
Experience with project management software such as Asana, Trello, JIRA or Basecamp may be an asset

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
Paid time off (PTO)
Attractive compensation and comprehensive benefits packages
Opportunities for on-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community