Director, Global Title Marketing – Kids and Family

Paramount

. Lead development, execution, analysis, and ongoing optimization of global go-to-market strategies .

Posted 10/1/2026full-timeUnited StatesLead💰 $124,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing campaigns for Kids & Family content, with a strong focus on audience engagement, brand safety, and cultural relevance. Proven ability to analyze campaign performance and adapt strategies for diverse markets and audiences.

Highest-signal resume keywords

Entertainment Marketing ExperienceCampaign Development for Kids & Family ContentMulti-Channel Campaign StrategyAudience Analysis and InsightsStakeholder Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentPerformance AnalysisAudience ResearchBrand Safety NavigationContent Discovery Strategies

Soft Skills

Collaborative SpiritCreative InstinctsAttention to DetailWritten and Verbal CommunicationStrategic Judgment

Industry Keywords

Kids & Family EntertainmentFamily Co-ViewingDigital Video MarketingStreaming ServicesCultural Trends

About the role

Key responsibilities & impact

Lead development, execution, analysis, and ongoing optimization of global go-to-market strategies
Translate series, film, character, and franchise attributes into differentiated campaign strategies
Develop audience strategies for preschool, kids, tweens, teens, and family audiences
Define campaign objectives, audience priorities, strategic opportunities, and success measures
Apply global perspective while accounting for regional differences in family dynamics, cultural relevance, content discovery, and media consumption
Ensure campaigns are age-appropriate, inclusive, brand-safe, and aligned with privacy, advertising, and platform guidelines
Coordinate milestones and workstreams, resolve challenges, and align creative and tactical execution with strategy
Brief cross-functional teams on campaign strategy
Steward assigned titles, characters, and franchises
Build strategies supporting immediate launches and long-term franchise growth
Partner with franchise, consumer products, licensing, retail, games, publishing, experiences, and other Paramount teams
Build stakeholder relationships and drive timely, collaborative execution
Maintain team knowledge of the Kids & Family landscape and responsible marketing practices
Drive alignment with senior leadership and external partners, including creators, producers, filmmakers, talent, studios, and co-production partners
Develop global stunts, partnerships, activations, and breakthrough campaign ideas
Bring titles and characters into real-world experiences, fan events, cultural moments, educational initiatives, and brand partnerships
Lead big-idea initiatives with internal teams and agency partners
Evaluate ideas for child appeal, parent relevance, family participation, brand safety, and earned-media potential
Lead media campaign development and execution across streaming, digital video, social, gaming, connected television, family programming, and parent-focused media
Identify ways to reach parents and caregivers while building excitement among young audiences
Analyze audience research, campaign performance, competitive intelligence, and cultural trends
Lead reviews of awareness, consideration, engagement, viewing, acquisition, retention, co-viewing, repeat viewing, and franchise affinity
Turn quantitative and qualitative audience insights into actionable recommendations

Requirements

What you’ll need

Bachelor’s degree or equivalent professional experience
7+ years of entertainment marketing experience
Demonstrated experience developing campaigns for kids & family content, family entertainment, animation, or youth-focused brands
Experience leading multi-channel campaigns from strategy through execution and performance analysis
Awareness of the distinct needs and behaviors of kids, tweens, parents, caregivers, and family co-viewing audiences
Ability to market to young audiences responsibly and navigate brand-safety, privacy, advertising, and platform considerations
Ability to manage relationships with senior internal stakeholders, creators, talent, filmmakers, studios, agencies, and external partners
Strategic judgment and ability to translate audience, cultural, creative, and business insights into actionable campaign strategies
Experience analyzing campaign performance and applying learnings to optimize results
Ability to manage multiple titles, priorities, and stakeholders in a dynamic environment
Exemplary written, verbal, and presentation skills with attention to detail
Experience marketing original series, films, animation, preschool content, or established Kids & Family franchises for a streaming service, studio, network, or entertainment brand
Experience developing campaigns for young audiences and parents or caregivers
Knowledge of emerging Kids & Family creators, platforms, fandoms, and digital content-discovery behaviors
Experience developing global campaigns and adapting strategies for different markets and cultures
Genuine affinity for Kids & Family entertainment, characters, storytelling, and fandom
Collaborative spirit, creative instincts, and a great sense of humor

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligibility
Attractive compensation and comprehensive benefits packages
Generous paid time off
On-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community
Equal employment opportunity and reasonable accommodations