Director, Marketing, Global Publishing

Paramount

. Develop and execute integrated consumer and trade marketing strategies for children’s and adult titles .

Posted 9/28/2026full-timeUnited StatesLead💰 $110,400 - $138,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies across multiple channels, with a strong focus on consumer engagement and brand marketing. Proven ability to collaborate with diverse teams and manage complex projects while leveraging industry knowledge in publishing and entertainment.

Highest-signal resume keywords

Integrated Campaign DevelopmentRetail MarketingAudience DevelopmentExperiential MarketingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ExecutionBrand MarketingConsumer EngagementTrade MarketingPresentation DevelopmentPerformance MonitoringMarket Trend AnalysisBudget ManagementEvent Coordination

Soft Skills

Communication SkillsCreative ThinkingCollaborationStrategic ThinkingEntrepreneurial Mindset

Industry Keywords

PublishingEntertainmentConsumer ProductsMediaLicensed BrandsAudience-Driven BusinessesTrade ShowsConventionsExperiential MarketingStorytelling

About the role

Key responsibilities & impact

Develop and execute integrated consumer and trade marketing strategies for children’s and adult titles
Establish the imprint’s positioning, voice, identity, and go-to-market approach with Publishing, Global Products & Experiences, and studio teams
Develop title and portfolio campaigns leveraging Paramount’s intellectual property and entertainment ecosystem
Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and tools
Develop trade marketing programs for booksellers, retailers, librarians, educators, and other industry audiences
Lead consumer initiatives across digital, social, influencer, partnerships, experiential marketing, and events
Build relationships with key booksellers and develop opportunities to highlight lead titles and priority publishing programs
Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other events
Partner with Publicity on author and press tours, media appearances, awards, reviews, and promotional opportunities
Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams
Manage external agencies, vendors, authors, creators, partners, campaign budgets, timelines, approvals, and deliverables
Develop campaign briefs, presentations, sell sheets, and marketing materials
Monitor performance and marketplace trends to refine strategies and identify opportunities
Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail

Requirements

What you’ll need

10+ years of marketing experience
Proven ability to develop and execute integrated campaigns across multiple channels and audiences
Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement
Experience working with authors, creators, entertainment franchises, or other talent-driven IP
Experience with trade shows, conventions, events, partnerships, and experiential marketing
Solid strategic and creative thinking skills with the ability to execute at a detailed, hands-on level
Solid skills in communication, presentation, project management, and collaboration
Ability to manage multiple priorities and work successfully across a complex organization
Entrepreneurial mindset and comfort working in a new and evolving business
Affinity for books, storytelling, entertainment, and popular culture
Willingness and ability to travel domestically and internationally as needed
Experience in publishing, marketing licensed brands, entertainment, media, consumer products, or other audience-driven businesses preferred

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
Paid time off (PTO)
Bonus eligibility
Attractive compensation and comprehensive benefits packages
Opportunities for on-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community
Reasonable accommodation for qualified individuals with a disability or disabled veteran