Senior Manager, Social Media

Paramount

. Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement .

Posted 9/30/2026full-timeNew York City • New York • United StatesSenior💰 $86,000 - $129,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting data-driven social strategies and executing innovative digital marketing campaigns across multiple platforms. Proficient in social content development, project management, and cross-functional collaboration within the entertainment industry.

Highest-signal resume keywords

Social Media StrategyDigital Marketing CampaignsContent DevelopmentProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Content DevelopmentDigital MarketingCampaign ExecutionCultural Trend AnalysisContent OptimizationScripted Television Production Knowledge

Soft Skills

Written CommunicationVerbal CommunicationTeam CollaborationMentoring

Tools & Technologies

AirTableMS Office SuiteGoogle SuiteSlack

Industry Keywords

Fan Community BuildingSocial InsightsEntertainment IndustryContent Marketing Lifecycle

About the role

Key responsibilities & impact

Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
Build and maintain social content calendars per title in AirTable across TikTok, Instagram, Facebook, X, and YouTube
Develop tone of voice across multiple properties and platforms and ensure content and copy adhere to the established brand
Anticipate cultural trends and identify authentic opportunities for assigned IP to participate
Refine and optimize content and formats based on social insights and evolving best practices
Ideate talent-based and footage-based content aligned with campaign creative
Work alongside producers and editors through production and post-production
Interface with talent and Executive Producers to present creative ideas, shoot concepts, and social strategy
Collaborate with Paramount+ teams across Marketing, Creative, Publicity, and other stakeholders
Lead brainstorming sessions and take social content from ideation to execution
Oversee paid social creative delivery and approvals
Lead and mentor Coordinators on publishing, execution, and creative development

Requirements

What you’ll need

7+ years of experience in social media, digital marketing, television, and/or entertainment
Demonstrated track record of developing and executing innovative social/digital marketing campaigns
Insight with tactics used to build fan communities
Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
Deep knowledge of existing and emerging social platforms
Robust project management skills with the ability to manage multiple titles and timelines simultaneously
Exemplary written and verbal communication and presentation skills
Knowledge of scripted television production and the content marketing lifecycle
A cooperative, team-focused approach with solid cross-functional collaboration instincts
Experience with AirTable or comparable asset management tools
Comfortable with MS Office suite, Google suite and Slack
Bachelor's degree or equivalent experience

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligible
Attractive compensation and comprehensive benefits packages
Generous paid time off
Opportunities for on-site and virtual engagement events
Opportunities to make meaningful connections and build a vibrant community