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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing with a focus on positioning, messaging, and content development for SaaS and EdTech solutions. Proven ability to collaborate across teams to drive product launches, customer adoption, and effective communication strategies.
Highest-signal resume keywords
Product Marketing ExperiencePositioning And Messaging SkillsGo-To-Market StrategiesStakeholder ManagementCustomer Migration Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch SupportContent DevelopmentSales EnablementMarket Insights GatheringCustomer Adoption Strategies
Soft Skills
Excellent CommunicationOrganisational SkillsPrioritisation SkillsProactive AttitudeInfluencing Skills
Tools & Technologies
Product Zone
Industry Keywords
SaaSEdTechB2B TechnologyCustomer EngagementChange Programmes
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop clear, differentiated positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, tailored to key customer audiences.
- Collaborate with Product and commercial teams to ensure accurate, consistent messaging aligned with customer needs and market insights.
- Support product launches, enhancements and updates through go-to-market planning and internal and customer communications.
- Partner with Marketing to develop campaigns and content that drive awareness, adoption, retention and growth, while managing launch dependencies.
- Develop targeted customer communications supporting product migrations, consolidation and changes to existing solutions.
- Collaborate with cross-functional teams to align messaging, address customer concerns and support successful adoption.
- Create tailored sales materials, product messaging and commercial resources to support customer engagement and retention.
- Deliver internal product briefings, updates and FAQs, maintaining accurate resources across shared knowledge platforms, including Product Zone.
- Gather customer, market and competitor insights to inform product positioning, communications and marketing activity.
- Build cross-functional relationships, managing priorities, dependencies and actions across both product areas.
Requirements
What you’ll need- Minimum 3 years’ Product Marketing experience, ideally within SaaS, EdTech or B2B technology.
- Strong positioning, messaging and content development skills, translating complex products into clear customer benefits.
- Experience supporting product launches, go-to-market strategies, sales enablement and customer adoption.
- Excellent communication and stakeholder management skills, with the ability to influence across teams.
- Strong organisational and prioritisation skills, managing multiple projects and changing demands.
- Proactive, commercially aware and confident working independently.
- Experience in customer migrations or change programmes advantageous.