Senior Marketing Executive

ParentPay

. Plan, manage and deliver integrated, multi-channel B2B campaigns from brief through execution, optimisation and review .

Posted 11/9/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated, multi-channel B2B marketing campaigns, leveraging customer insights and market research to optimize performance. Skilled in content creation across various platforms and managing stakeholder relationships to drive successful marketing initiatives.

Highest-signal resume keywords

Integrated Multi-Channel B2B Marketing CampaignsCustomer Insights and Market ResearchEmail and Digital Marketing CampaignsCampaign Performance Analysis and ReportingAdobe Express and Figma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementContent CreationAudience SegmentationKPI MonitoringLead GenerationCreative Brief DevelopmentEvent CoordinationDigital MarketingBrand MessagingCampaign Optimization

Soft Skills

Customer-FocusedOrganizedEffective CommunicationResourcefulAction-Oriented

Tools & Technologies

CRMEmail Marketing PlatformsWeb Analytics ToolsSocial Media ChannelsAdobe ExpressFigma

Industry Keywords

B2B MarketingMarket ResearchCampaign PerformanceStakeholder ManagementEvent Management

About the role

Key responsibilities & impact

Plan, manage and deliver integrated, multi-channel B2B campaigns from brief through execution, optimisation and review
Use customer insights, market research, audience segmentation and commercial priorities to develop targeted campaigns
Build relationships with industry and strategic partners to support joint marketing campaigns, content and communications
Coordinate participation in industry events, exhibitions, conferences and webinars, including promotion, logistics and follow-up
Create marketing content across email, websites, blogs, campaigns and lead-generation materials, including thought leadership resources
Maintain consistent brand messaging, tone of voice and visual identity
Plan and deliver targeted email campaigns for acquisition, lead nurturing, engagement, upselling and cross-selling
Collaborate with CRM, web, email and social teams to deliver, monitor and optimise digital campaigns
Develop creative briefs and coordinate internal teams and external agencies across design, web, social media and CRM
Manage campaign asset production, timelines, feedback and approvals
Coordinate stakeholders, gather requirements and share customer insights
Monitor campaign performance against KPIs and produce reports, insights and recommendations
Analyse campaign results and feedback to optimise marketing activity and support continuous improvement
Report to Adam Smith, Senior Marketing Manager

Requirements

What you’ll need

Experience planning, managing and delivering integrated, multi-channel B2B marketing campaigns
Experience using customer insights, market research and audience segmentation
Ability to align campaigns with business and go-to-market objectives
Experience creating marketing content for email, websites, blogs, campaigns and lead-generation materials
Experience with email and digital marketing campaigns, CRM, web, email and social channels
Experience coordinating industry events, exhibitions, conferences and webinars
Experience building relationships with industry and strategic partners
Experience developing creative briefs and coordinating internal teams and external agencies
Experience managing campaign assets, timelines, feedback and approvals
Ability to monitor KPIs, analyse campaign performance and produce reports, insights and recommendations
Experience using Adobe Express and Figma
Customer-focused, organised and able to manage priorities, timelines and dependencies
Effective written and verbal communication skills
Resourceful, action-oriented and able to work through ambiguity and change