Director, Website and Brands

ParentSquare

. Set the roadmap for parentsquare.com and remind.com and run day-to-day updates .

Posted 10/15/2026full-timeRemote • United StatesLead💰 $165,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading brand and web initiatives, with a strong focus on SEO/AEO, website management, and creative team leadership. Proficient in utilizing AI tools for design and content creation while ensuring alignment with K-12 privacy standards.

Highest-signal resume keywords

7+ Years Leading Brand WorkHands-On SEO/AEO ExperienceExperience Managing DesignersWorking Knowledge of WordPressPractical Experience Using AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ManagementSEOAEOCreative Team LeadershipAgency ManagementContent CreationCampaign LaunchMarketing AnalyticsBrand Guidelines MaintenancePortfolio Development

Soft Skills

CollaborationCommunicationStrategic ThinkingProblem SolvingLeadership

Tools & Technologies

WordPressWebflowAI ToolsMarketing Analytics ToolsDesign Software

Industry Keywords

B2B SaaSEdTechK-12Privacy StandardsSales Enablement

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Set the roadmap for parentsquare.com and remind.com and run day-to-day updates
Manage agencies for redesigns and larger website builds
Improve SEO/AEO, site speed, and demo conversion using designed tests with Marketing Analytics
Launch pages and campaigns with Product Marketing and Communications
Partner with RevOps and SDRs on how prospects research the company before sales conversations
Maintain brand guidelines across web, sales collateral, social, events, RFP responses, and case studies
Build self-serve templates and brand kits for on-brand content creation
Use AI tools to accelerate design and video production for demos, social, and sales enablement
Manage the marketing design team and request queue
Partner with Legal, Product Ops, and the AI Platform team to align sites and tools with K-12 privacy standards

Requirements

What you’ll need

7+ years leading brand and/or web work, ideally in B2B SaaS
Experience running a website end to end, including agency management
Experience managing designers or a creative team
Hands-on SEO/AEO experience
Working knowledge of WordPress or Webflow
Portfolio showing both strategy and own craft
Practical experience using AI tools in a creative workflow
Bonus: EdTech or K-12 experience
Bonus: Building WordPress plugins or AI-assisted site tools
Commitment to improving students' lives through communication

Benefits

Comp & perks

Employer-paid health insurance (including dependent coverage)
Employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
15 paid holidays, including your birthday
Fully remote work
Tools and equipment for home office