VP, Lifecycle & Growth Marketing

ParentSquare

. Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $210,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing audience growth strategies, managing demand generation, and leading cross-functional teams in a SaaS environment. Proven ability to establish metrics, oversee event marketing, and align with K-12 safety and privacy standards.

Highest-signal resume keywords

12+ Years In Growth MarketingSaaS ExperiencePeople Leadership ExperienceFluency With Growth Marketing KPIsExperience Running Event Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLifecycle MarketingAudience Growth StrategyPipeline ContributionContent MeasurementBuyer EnablementSegmentation StandardsGovernance EstablishmentData-Driven LearningK-12 Safety Standards

Soft Skills

Strategic ThinkingHands-On LeadershipCollaborationCommunication

Tools & Technologies

HubSpotPendoZoom WebinarAsanaGrowth Technology

Industry Keywords

Edtech ExperiencePrivacy-Sensitive EnvironmentAudience Engagement MetricsEvent StrategyCustomer Success

About the role

Key responsibilities & impact

Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers
Partner with Communications on an integrated content plan
Establish audience engagement metrics and measurement frameworks
Build top-of-funnel and mid-funnel education programs, including buyer enablement for products with multiple decision-makers
Design lifecycle journeys from prospect to sales handoff, implementation, customer success, upsell, renewal, and advocacy
Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales
Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings
Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance
Own virtual and in-person event strategy
Lead and grow managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events
Partner with RevOps and Marketing Analytics on targeting, timing, messaging, and data-driven learning
Partner with Legal and Security to align marketing with K-12 safety and privacy standards
Represent Marketing on the company leadership council as the function's only VP

Requirements

What you’ll need

12+ years in growth, lifecycle, or demand generation marketing
Several years in a senior leadership role
SaaS experience required
Edtech experience a strong plus
Proven experience building or scaling an audience growth engine with multiple products
People leadership experience managing managers
Led a team of 5+ across multiple disciplines
Track record of measurable pipeline and revenue contribution from owned and organic channels
Fluency with growth marketing KPIs
Experience running or overseeing virtual and in-person event marketing
Comfortable operating at strategic and hands-on levels
Experience working in a regulated or privacy-sensitive environment
Fluency with HubSpot, Pendo, Zoom Webinar tools, Asana, and related growth technology
Track record and examples of using AI to scale content, targeting, and measurement
Passion for improving students' lives through communication

Benefits

Comp & perks

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
15 paid holidays, including your birthday
Fully remote team
Tools and equipment for home office