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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing HubSpot CRM workflows, optimizing email nurturing campaigns, and analyzing user behavior through Google Analytics 4. Proven ability to drive performance in paid acquisition and support localized marketing strategies across European markets.
Highest-signal resume keywords
HubSpot CRM ManagementGoogle Analytics 4 (GA4)Facebook Ads ManagementEmail Campaign OptimizationB2B and B2C Growth Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email NurturingLead SegmentationCustomer Journey OptimizationFunnel Performance TrackingTechnical SEO Improvements
Soft Skills
Attention to DetailGrowth MindsetSelf-Starter
Tools & Technologies
HubSpotGoogle Analytics 4Facebook AdsInstagram Ads
Industry Keywords
Marketplace ExperienceB2B EnvironmentConstruction SectorAgriculture SectorAutomotive Sector
About the role
Key responsibilities & impact- Drive performance across paid acquisition
- Build customer nurturing campaigns
- Help scale brand awareness across Europe
- Work closely with leadership and sales teams to fuel B2B and B2C growth
- Own and expand HubSpot CRM workflows, including email nurturing, lead segmentation and customer journey optimisation
- Build dashboards and analyse user behaviour in Google Analytics 4 (GA4) to inform decisions
- Collaborate on organic and paid campaigns that drive traffic and convert leads into active buyers
- Support content strategy and rollout, including direct-response ad copy, email content, landing pages and technical SEO improvements
- Support localised marketing across European markets, including language-specific campaigns and market research
Requirements
What you’ll need- 3–12 month contract
- Proven experience managing Facebook and Instagram Ads
- Strong understanding of GA4 and funnel performance tracking
- Experienced HubSpot CRM user, including workflows, email templates and automation
- Demonstrated success running and optimising email campaigns for lead nurturing
- Self-starter with a growth mindset and strong attention to detail
- Fluent written and spoken English
- Willingness to thrive in an early-stage, fast-changing startup environment
- Experience in a marketplace, industrial/long-tail B2B environment, or sectors like construction, agriculture or automotive is a bonus
- Prior role in an early-stage startup with budget responsibility and autonomy is a bonus
- Familiarity with multivendor catalogues is a bonus
Benefits
Comp & perks- Opportunity to join a growing, VC-backed startup in a pivotal marketing role, with exposure to both B2B and B2C growth across international markets
- High autonomy, with direct impact on growth and branding strategy
- A culture of speed, data-driven decision-making, and transparency