Senior International Brand Manager, Paulaner Spezi

Paulaner Brauerei Gruppe GmbH & Co. KGaA

. Develop and implement the international brand strategy for Paulaner Spezi .

Posted 9/19/2026full-timeGermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing international brand strategies, with a strong focus on cultural relevance and consumer-centric initiatives. Proven ability to manage campaigns and partnerships across diverse markets, particularly in Austria, Switzerland, and Italy.

Highest-signal resume keywords

International Brand BuildingCultural Relevance UnderstandingCampaign ManagementCross-Functional CollaborationConsumer-Centric Approach

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Strategy DevelopmentMarket AnalysisCampaign ExecutionPartnership DevelopmentActivation Concept Creation

Soft Skills

Collaboration SkillsHands-On MentalityStrong Drive

Certifications & Qualifications

Degree in Business AdministrationDegree in Marketing

Industry Keywords

Cultural TrendsTarget AudiencesCultural HotspotsStreetwearMusicTikTokArt

About the role

Key responsibilities & impact

Develop and implement the international brand strategy for Paulaner Spezi
Translate the DNA of a German love brand into culturally relevant brand experiences for priority markets, particularly Austria, Switzerland, and Italy
Identify cultural trends, communities, and destinations that are highly relevant to target audiences
Develop partnerships, activations, and campaigns
Develop international brand guidelines, activation concepts, and scalable toolkits
Take responsibility for international campaigns and touchpoints from ideation through execution
Manage agencies, creators, and internal stakeholders

Requirements

What you’ll need

Successfully completed degree in business administration, marketing, or a related field
Several years of experience in international brand building
Understanding of cultural relevance in areas such as streetwear, music, TikTok, and art
Strong understanding of different markets, cultures, cultural hotspots, and communities
Strong feel for both brands and numbers
Consumer-centric approach to work
Hands-on mentality and strong drive to shape and develop initiatives
Excellent collaboration skills in cross-functional teams

Benefits

Comp & perks

Modern workplace with an open and appreciative working environment
Opportunity to work from home
Excellent public transport connections
Employee beverage allowance (complimentary drinks from our product range for private consumption)
Employer contribution to occupational pension plans
Company bike
Corporate benefits
Company events for employees