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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing external communications strategies, managing media relations, and shaping narratives for complex industries. Proven ability to lead teams, drive performance, and advise senior leadership on communications matters.
Highest-signal resume keywords
External Communications StrategyMedia RelationsThought Leadership DevelopmentPeople LeadershipStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PR Strategy DevelopmentPress Release WritingCrisis CommunicationsPerformance MeasurementNarrative Shaping
Soft Skills
JudgementConfidenceTeam ManagementCommunication Skills
Industry Keywords
FintechPaymentsB2B TechSaaSE-commerce
About the role
Key responsibilities & impact- Define and own annual and quarterly external communications strategy, priorities, and plans aligned to business and marketing goals
- Own payabl.’s external narrative and lead PR as a core business growth and reputation lever
- Manage the PR calendar, proactive media relations programme, and day-to-day press activity
- Shape communications for launches, partnerships, company milestones, and market points of view
- Build and maintain relationships with journalists, publications, and industry voices across fintech, payments, e-commerce, retail, SaaS, and broader business media
- Develop media angles, pitches, press releases, briefing materials, commentary opportunities, and byline programmes
- Own thought leadership placements, speaking opportunities, corporate and executive awards programmes, and executive profiling
- Monitor external reputation across media, review platforms, and public channels
- Maintain practical crisis and reactive communications frameworks
- Act as senior communications counsel to the CEO and leadership team
- Set team objectives, KPIs, and performance expectations
- Own communications measurement, including coverage quality, share of voice, and broader PR outcomes
- Line-manage, develop, and evaluate the team while shaping the future function
- Initially manage the Content Manager and help build the PR team, including hiring and leading a PR Manager
Requirements
What you’ll need- 5+ years of experience in PR, external communications, or corporate communications, ideally in fintech, payments, B2B tech, SaaS, e-commerce, or another fast-paced digital industry
- Strong people leadership capability, with experience in full team management — setting direction, structuring roles, defining priorities and expectations, supporting development, and driving performance
- Experience owning or shaping external communications strategy, not just delivering against briefs
- Experience developing thought leadership, executive profiling, interviews, commentary programmes, bylines, speaking opportunities, and award submissions
- Excellent judgement in shaping narratives for complex, regulated, or trust-sensitive businesses
- Strong hands-on media relations experience, with a proven ability to pitch stories, build journalist relationships, and secure relevant coverage directly
- Confidence in handling reputation-sensitive situations with maturity and clarity
- Strong stakeholder management skills and the confidence to advise senior leaders on external communications matters
- Ability to operate strategically while staying close to execution and being hands-on where needed
- Excellent written and verbal English communication skills
- Bonus: experience with analyst relations, regional PR coordination, or agency management