Global Product Marketing Manager

PayByPhone

. Conduct market research to support product positioning and messaging and inform future product development .

Posted 10/9/2026full-timeVancouver • CanadaMid-LevelSenior💰 CA$120,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on go-to-market strategies, market research, and effective communication. Proficient in utilizing analytics tools and marketing automation platforms to drive insights and support demand generation efforts.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentStrong Writing And Storytelling SkillsProject Management SkillsKnowledge Of PR Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchProduct PositioningMessaging DevelopmentSales Collateral CreationKPI TrackingContent Strategy ExecutionSEO/AEO FamiliarityAnalytics Tools ProficiencyMarketing Automation PlatformsCrisis Communications

Soft Skills

Excellent Communication SkillsAbility To Simplify Complex TopicsCross-Functional CollaborationTime ManagementAdaptability In Fast-Paced Environments

Tools & Technologies

AI ToolsDashboardsMedia PitchesExecutive Bylines

Industry Keywords

B2B MarketingB2C MarketingDemand GenerationCustomer ExperienceProduct Launch

About the role

Key responsibilities & impact

Conduct market research to support product positioning and messaging and inform future product development
Work with the Customer Experience team to gather insights from customers and prospects
Use an AI tool to create dashboards and actionable insights
Craft product messaging, positioning, and value propositions
Lead go-to-market strategies for new product launches
Create sales collateral, including pitch decks, one-pagers, and FAQs
Work with product teams to communicate features, benefits, and use cases across channels
Support demand generation campaigns and track KPIs with marketing and commercial teams
Collaborate across marketing, product, customer experience, sales, and client teams
Support press releases, media pitches, and executive bylines
Support crisis communications and maintain consistent product messaging

Requirements

What you’ll need

5+ years of experience in product marketing (B2B or B2C)
Strong writing and storytelling skills with the ability to simplify complex topics
Experience developing and executing go-to-market and content strategies
Knowledge of PR best practices and experience working with media
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Excellent writing, editing, and communication skills
Ability to work cross-functionally with marketing, product, and sales teams
Familiarity with SEO/AEO, analytics tools, and marketing automation platforms
Strong project management skills and ability to meet deadlines

Benefits

Comp & perks

Retirement Savings Program (RRSP for Canada)
4 weeks of vacation per year for permanent full-time employees
Up to 15 days of work from anywhere, subject to management and IT Security approval
5 personal days annually
Paid sick days
Comprehensive medical and dental coverage from Day 1 with no waiting period
Employee Assistance Program (EAP)
Professional development, continuous learning, and career progression opportunities
Inclusive and respectful workplace
Accommodation throughout the recruitment process