Senior Marketing Manager

PCCW

. Support the end-to-end management of digital products and platforms, including market research, competitive analysis, roadmap execution, requirements gathering, launch coordination, and post-launch optimization .

Posted 11/3/2026full-timeKowloon Bay • Hong KongSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital product management, digital marketing strategies, and community engagement, leveraging AI tools for data-driven decision-making and optimizing user experiences. Proven ability to translate business needs into actionable product requirements and execute integrated marketing initiatives.

Highest-signal resume keywords

Digital MarketingProduct ManagementCommunity EngagementAI Tools UtilizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Product ManagementMarket ResearchRequirements GatheringPerformance AnalysisUser Behavior AnalysisEvent ExecutionData-Driven ImprovementsAgile MethodologiesPredictive ModelingContent Generation

Soft Skills

CollaborationCommunicationCreative MindsetBusiness AcumenProblem-Solving

Tools & Technologies

Google AnalyticsMeta Business SuiteCRM SystemsAI Analytics PlatformsSocial Media Management Tools

Industry Keywords

EntertainmentMediaConsumer IndustriesFan Community ManagementDigital Trends

About the role

Key responsibilities & impact

Support the end-to-end management of digital products and platforms, including market research, competitive analysis, roadmap execution, requirements gathering, launch coordination, and post-launch optimization
Execute digital marketing and product initiatives aligned with the company’s vision, artiste branding, and revenue objectives
Translate business needs into detailed product requirements, user stories, and technical specifications
Contribute to product strategy documents, including use cases, business cases, and performance analysis
Analyze user behavior, market trends, and performance metrics to drive data-informed improvements
Leverage AI tools to accelerate product research, generate user journey maps, and prioritize roadmap features
Manage the day-to-day operations and growth of the official fan club, including membership programs, benefits, and retention activities
Conceptualize, plan, and execute online campaigns, virtual events, and offline fan meets
Strengthen connections between the artiste group and fans through creative community experiences across digital and offline channels
Design and oversee AI-driven content generation, personalized fan journeys, predictive campaign optimization, and AI agent workflows for social listening, creative testing, and automated fan support
Execute integrated digital marketing strategies across social media, content, SEO, paid media, and CRM to drive fan acquisition, engagement, and conversion
Collaborate with the marketing team on product launches, go-to-market plans, and communications plans
Track and report KPIs including user growth, engagement rates, retention, revenue per user, and campaign performance; recommend optimizations
Collaborate with cross-functional stakeholders in Marketing, Artiste Management, and Production to deliver digital initiatives and enhance fan experiences

Requirements

What you’ll need

Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Media, Communications, Information Systems, or related discipline
At least 5 years of relevant experience in digital marketing, product management, or digital projects
Hands-on experience in launching or scaling digital products/platforms, preferably in entertainment, media, or consumer industries
Experience in artiste/fan community management is a strong advantage
Solid experience in community building, fan engagement, and event execution
Good understanding of digital marketing channels, analytics tools (Google Analytics, Meta Business Suite, etc.), CRM systems, and current digital trends
Hands-on experience using AI tools, including generative AI for content, AI analytics platforms, AI agents for community/social management, and predictive modeling
Ability to evaluate, pilot, and scale AI solutions responsibly
Strong project management, collaboration, and communication skills
Creative mindset combined with business acumen and a data-driven approach
Familiarity with agile methodologies, web/mobile technologies, and software development processes is preferred
Knowledge of software development processes, web/mobile technologies, and agile methodologies is highly preferred