Director of Brand, Integrated Marketing

Peak Credit Union

. Own Peak's brand foundations, including positioning, messaging architecture, voice, and visual and verbal standards .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $149,760 - $224,640 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, integrated campaign planning, and cross-functional collaboration, with a strong focus on compliance in the financial sector. Proven ability to lead creative direction and manage agency partnerships while driving measurable business results.

Highest-signal resume keywords

Integrated Campaign PlanningBrand ManagementProject ManagementLeadership ExperienceCompliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningCreative DevelopmentCampaign MeasurementDigital MarketingPerformance FluencyBudget ManagementCross-Functional CollaborationCreative Brief WritingAgency ManagementMarket Launch Strategy

Soft Skills

Strong Brand JudgmentCommunication SkillsTeam LeadershipResource Decision-MakingCreative Problem-Solving

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Credit Union ComplianceUDAAPReg DDReg ZNCUA Advertising RulesFinancial Institution ExperienceIntegrated MarketingCampaign OptimizationCreative ServicesBranch Activation

About the role

Key responsibilities & impact

Own Peak's brand foundations, including positioning, messaging architecture, voice, and visual and verbal standards
Set creative direction for brand and campaign work, including agency and vendor work
Lead integrated campaigns end to end from planning and briefing through creative development, launch, and post-campaign readout
Write and approve briefs for creative, content, PR, and branch activation
Own the quarterly campaign calendar with the Director of Growth Marketing
Partner with Product to bring products, rates, and offers to market
Supply creative options for testing and optimization
Own and allocate the brand and creative production budget
Build cross-functional ways of working with Product, retail/branch, community, Growth, Insights, and Finance
Set ownership and make resource decisions when priorities collide
Prepare campaigns for senior leadership review and approval
Define brand health and creative performance measurement with Insights and Growth
Ensure brand and campaign work meets credit union advertising and lending compliance requirements
Lead and develop direct reports across creative services, video and content, and branch experience
Manage PR and creative agency partners
Perform other duties as assigned

Requirements

What you’ll need

Residing in Washington or Oregon
Bachelor's in Marketing, Business, Communications, or a related field
Minimum 10 years of brand or integrated marketing experience with increasing responsibility
Minimum 5 years in a management or leadership role leading integrated campaigns end to end
Experience leading cross-functional go-to-market work
Strong brand and creative judgment
Integrated campaign planning across paid, owned, earned, and branch channels
Digital and performance fluency connecting brand and creative to business results
Strong project management; ability to run multiple campaigns simultaneously
Working knowledge of credit-union advertising and lending compliance requirements, including UDAAP, Reg DD, Reg Z, and NCUA advertising rules
Travel is required
Experience in a financial institution or highly regulated environment preferred
Experience managing creative, PR, and production agency partners preferred
Experience leading a rebrand, merger integration, or other brand-building moment preferred
Peak Credit Union uses E-Verify to confirm identity and employment eligibility of persons hired to work in the United States

Benefits

Comp & perks

Medical, dental, vision, and life insurance coverage
Company-paid medical, dental, and vision insurance option at 100% for employee-only coverage
Health Care FSA (HCFSA)
Health Savings Account (HSA) with employer contributions
Dependent Care FSA (DCFSA)
Life and AD&D insurance
401(k) plan
8 hours of vacation and 8 hours of sick leave accrued monthly
11 paid holidays
1 floating holiday
16 hours of self-care time
16 hours of volunteer time
Performance-based compensation incentives
Full-Time Regular benefits