Director of Growth Marketing

Peak Credit Union

. Own Peak’s member-growth strategy and execution across awareness, acquisition, activation, onboarding, retention, and referral .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $167,760 - $251,640 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategy, including member acquisition, retention, and campaign optimization across various channels. Proficient in data analysis and budget management to drive marketing effectiveness and compliance within a regulated environment.

Highest-signal resume keywords

Growth Marketing StrategyDigital Marketing ExpertiseBudget ManagementB2C Acquisition ExperienceHubSpot Marketing Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign OptimizationMarketing AutomationCRM ProficiencyWeb AnalyticsCAC CalculationROAS ImprovementConversion Rate OptimizationLifecycle Program ManagementTesting Design

Soft Skills

Project ManagementCommunication SkillsLeadership SkillsCollaborationPresentation Skills

Tools & Technologies

HubSpot MarketingGoogle AnalyticsGoogle AdsPower BIMicrosoft Copilot

Industry Keywords

Credit-Union ComplianceLending ComplianceB2C MarketingDigital AcquisitionMarketing Technology Stack

About the role

Key responsibilities & impact

Own Peak’s member-growth strategy and execution across awareness, acquisition, activation, onboarding, retention, and referral
Set the growth roadmap across digital and offline channels
Lead the growth marketing team
Partner with the SVP of Marketing & Internal Communications, Product, and IT to build funnels, launch products, and grow membership and share of wallet
Set and execute the annual member-growth strategy with quarterly priorities
Own and allocate the growth marketing budget, optimizing spend against return
Report progress against growth targets to leadership
Plan, launch, and optimize integrated campaigns across paid search, paid social, SEO, display/retargeting, email, streaming, and direct mail
Lead go-to-market for new products, features, rates, and offers
Build and run lifecycle and trigger programs including onboarding, cross-sell, and win-back
Define, track, and report growth metrics such as net new members, CAC, cost per funded account, conversion rate, ROAS, and share of wallet
Own a continuous testing roadmap across creative, audience, offer, and channel
Partner with analytics, agency, and business intelligence teams to turn data into decisions
Operate and improve the marketing technology stack, including HubSpot Marketing, Power BI, Microsoft Copilot, and Google Analytics
Partner with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution
Ensure marketing meets credit-union advertising and lending compliance requirements
Lead and develop direct reports, agency partners, and contractors
Collaborate across product, retail/branch, digital, and IT to deliver programs on time

Requirements

What you’ll need

Bachelor's in Marketing, Business, Communications, a related field, or equivalent experience
Minimum of 10 years of marketing experience with increasing responsibility
Minimum of 5 years in a management or leadership role owning growth, demand, or digital marketing strategy
Deep understanding of digital marketing and data analysis
Direct B2C acquisition experience
Proven ability to reduce acquisition costs and improve return on spend
Proficiency with marketing automation, CRM, and web analytics platforms
Command of paid and organic channels and metrics including CAC, ROAS, conversion rate, and LTV
Budget management and ability to calculate and improve ROI
Strong project management skills
Working knowledge of credit-union and lending compliance requirements
Comfort with experimentation, testing design, and basic statistical reasoning
Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred
Experience in a financial institution or highly regulated environment preferred
Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred
Excellent written and verbal communication and presentation skills

Benefits

Comp & perks

Performance-based compensation incentives available
Medical, dental, and vision insurance, with an option for 100% company-paid employee-only coverage
Health Care FSA (HCFSA)
Health Savings Account (HSA) with employer contributions
Dependent Care FSA (DCFSA)
Life and AD&D insurance
401(k) plan
8 hours of vacation accrued monthly
8 hours of sick leave accrued monthly
11 paid holidays
1 floating holiday
16 hours of self-care time
16 hours of volunteer time