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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance creative strategy, particularly in B2B, SaaS, fintech, or AI environments. Proficient in utilizing Claude for ad creation and automation, with a strong understanding of ad compliance and audience analysis.
Highest-signal resume keywords
Performance Creative StrategyClaude ExperienceB2B MarketingAd Compliance KnowledgeAccount Ownership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentAd Creation in ClaudeAudience AnalysisPerformance Metrics AnalysisTrend Identification
Soft Skills
CollaborationPresentation SkillsCreative Problem Solving
Tools & Technologies
ClaudeMedia Buying Tools
Industry Keywords
B2BSaaSFintechAIBuying Committee
About the role
Key responsibilities & impact- Research accounts in Claude, including ICP, buying committee, reviews, and sales calls, and tear down competitors
- Build creative strategy covering core audience, messaging pillars, micro-audiences, and hooks
- Run each creative round from brief to delivery with designers, motion designers, and UGC producers
- Create ads in Claude when faster or needed
- Analyze results with media buyers beyond clicks, including leads, pipeline, and CAC, and decide whether to iterate, scale, or kill
- Present creative rounds to clients
- Own the creative section of new business pitches
- Identify emerging trends in creative and AI and share perspectives with the team, clients, and Pearmill's audience
- Build Claude skills and agents to automate research, briefing, QA, and reporting, and drive team adoption
- Collaborate with strategists, Growth Managers, and media buyers on accounts
Requirements
What you’ll need- 5+ years in performance creative strategy, with 2+ at an agency
- Experience owning a major account and thinking about the client's business, not just the ad
- Recent B2B, SaaS, fintech, or AI experience
- Portfolio demonstrating taste; formal design training is not required
- Knowledge of how ads are made and ability to make an ad end to end in Claude
- Claude-native experience, including building personal projects, skills, or agents; examples required
- Ability to explain ad performance by target audience and problem solved
- Knowledge of ad compliance, including disclaimers, AI disclosure, and FTC rules
- B2B experience with considered purchases, longer sales cycles, and buying committees
- Ability to work remotely within approximately +/- 3 hours of Eastern Time
Benefits
Comp & perks- Unlimited vacation, with 3 weeks required
- Unlimited mental and physical health leave
- 99% coverage for health, dental, and vision
- 401(k) with 100% match up to 4%
- Profit sharing
- 6 weeks fully paid parental leave
- Learning, remote work, and equipment budgets
- Indoor plant budget
- Twice-annual performance bonus
- Annual salary reviews
