Director of Product, Adtech Platform

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. Set the product direction for campaign management and build the roadmap with the SVP of Product and Engineering leadership .

Posted 9/15/2026full-timeRemote • United StatesLead💰 $185,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for B2B SaaS platforms, particularly in AdTech and MarTech, with a strong focus on data-driven decision-making and user-centric design. Capable of translating complex operational processes into effective workflows while collaborating with technical teams on APIs and data models.

Highest-signal resume keywords

Product ManagementB2B SaaS DevelopmentAPI IntegrationData AnalysisAudience Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementWorkflow DesignData ModelingRole-Based Access ControlAutomation OpportunitiesAI-Enabled WorkflowsProduct Requirements TranslationOperational Data AnalysisUser Adoption StrategiesIntegration Development

Soft Skills

Stakeholder ManagementCross-Functional CollaborationCommunication SkillsProblem SolvingUser-Centric Thinking

Industry Keywords

AdTechMarTechCampaign ConfigurationAudience BuildingMeasurementMarketing OperationsData BusinessPermissions ModelOpen-Beta UsersOperational Processes

About the role

Key responsibilities & impact

Set the product direction for campaign management and build the roadmap with the SVP of Product and Engineering leadership
Prioritize across brand and campaign data, role-based access control, audience building, and campaign configuration
Work directly with engineers on data models, APIs, integrations, and sequencing that maintains current operations while building for scale
Translate Operations, Technical Account Management, Sales, and Brand Partnerships processes into product requirements with measurable outcomes
Design and roll out a permissions model for internal teams, open-beta users, and future external customers
Drive adoption by identifying user obstacles, building enablement plans, and connecting usage data to future product decisions
Analyze usage and operational data to track workflow completion, reliability, and manual campaign effort
Identify automation and AI opportunities in campaign setup, configuration, and troubleshooting
Explain product decisions, tradeoffs, and risks to executives and non-product teams

Requirements

What you’ll need

8+ years in product management, with 3+ owning a platform, workflow, or operations-heavy product
Built B2B SaaS in AdTech, MarTech, or a similar data business, for products used by more than one type of user
Experience building products where entities, permissions, roles, and system-of-record decisions are the hard part
Enough technical depth to work with engineers on APIs, data models, and integrations without being the engineer
A history of turning messy operational processes into workflows people actually use
Comfort using product and business data to decide what to build and to judge whether it worked
Track record of getting stakeholders with competing goals to agree on a direction
Experience with audience platforms, identity, measurement, or marketing operations
Experience with AI-enabled or agentic workflows

Benefits

Comp & perks

Remote-friendly team
Unlimited PTO policy
Comprehensive medical, dental, and vision plans
Cell phone reimbursement program
Flexible spending, health savings, and pre-tax commuter accounts
Employee-based 401(k) program
Additional voluntary benefit programs, including life, critical illness, disability, employee assistance, and buy-up options