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Director, Product Management – Growth Platforms
Penn Interactive. Lead the Growth Platforms organization responsible for technology and data capabilities powering customer growth, engagement, and retention .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on building data-intensive platforms for customer growth, engagement, and retention. Proven ability to lead cross-functional teams, define product strategies, and leverage customer data for actionable insights.
Highest-signal resume keywords
Product ManagementData ArchitectureCustomer SegmentationStakeholder ManagementExperimentation Frameworks
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Data PlatformsPromotions ManagementCRM DevelopmentBehavioral Data AnalysisTargeting StrategiesAPIsEvent StreamsDecisioning SystemsData-Driven MarketingMulti-Year Product Strategy
Soft Skills
LeadershipAnalytical JudgmentExecutive CommunicationCross-Functional CollaborationCoaching
Tools & Technologies
Marketing Automation ToolsAnalytics PlatformsCustomer Engagement ToolsLoyalty PlatformsCampaign Management Systems
Industry Keywords
Growth MarketingPersonalizationLifecycle MarketingConsumer PlatformsFintechRetail
About the role
Key responsibilities & impact- Lead the Growth Platforms organization responsible for technology and data capabilities powering customer growth, engagement, and retention
- Define and drive product strategy and roadmap across promotions, loyalty, CRM, customer segmentation, and marketing data
- Lead development of a unified promotions and offers platform supporting multiple products, channels, customer segments, and promotional mechanics
- Build data and segmentation capabilities for customer behavior analysis and actionable audiences
- Partner with Marketing to evolve CRM and lifecycle marketing capabilities, including targeting, activation, experimentation, and measurement
- Develop shared growth capabilities for online Sportsbook, Casino, digital retail, and loyalty experiences
- Build flexible platforms and self-service capabilities for Marketing and business teams to launch, manage, and optimize campaigns and offers
- Partner with Data and Engineering on customer data, event architecture, integrations, decisioning, and measurement capabilities
- Establish KPIs and experimentation frameworks to measure incremental impact
- Lead, coach, and develop Product Managers while growing the team and establishing ownership
- Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and business teams
- Perform other duties as required
Requirements
What you’ll need- 8+ years’ experience in product management
- 2+ years of people leadership experience
- Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement
- Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems
- Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences
- Ability to define a multi-year product strategy and translate it into focused roadmaps and incremental business value
- Strong analytical judgment and experience using experimentation and measurement to understand incremental impact and optimize investments
- Ability to operate across customer experience, technology, data, marketing, and business strategy and align cross-functional teams
- Strong executive communication and stakeholder-management skills
- Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or sophisticated personalization and lifecycle marketing capabilities is a plus
Benefits
Comp & perks- Competitive compensation package
- Comprehensive Benefits package
- Fun, relaxed work environment
- Education and conference reimbursements
- Best-in-class benefits with options and support for physical, financial, and emotional wellbeing
- Bonus eligibility for most non-sales positions