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Vice President, VIP
Penn Interactive. Lead PENN Interactive's VIP and Player Development organization across the US and Canada .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive leadership in VIP player development and customer retention strategies, with a strong focus on revenue growth and performance management. Proven ability to analyze market trends and optimize VIP operations while ensuring compliance across multiple jurisdictions.
Highest-signal resume keywords
VIP Player DevelopmentCustomer Retention StrategiesRevenue Growth LeadershipPerformance ManagementStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
VIP OperationsCasino MarketingCustomer AcquisitionCRMData AnalysisPerformance MetricsMarket Trend AnalysisRelationship ManagementTeam LeadershipSuccession Planning
Soft Skills
CoachingCommunicationMentorshipCollaborationStrategic Thinking
Industry Keywords
Online GamingIGamingSportsbookInteractive GamingHigh-Value PlayersRegulatory ComplianceResponsible GamingMulti-Market TeamsPerformance KPIsCustomer Trends
About the role
Key responsibilities & impact- Lead PENN Interactive's VIP and Player Development organization across the US and Canada
- Develop and execute the strategic vision for VIP growth, customer retention, and revenue performance
- Drive VIP customer lifecycle strategies to maximize player value and profitability
- Lead, coach, and develop Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts
- Build a strong leadership bench through succession planning, talent development, mentorship, and performance management
- Establish and monitor KPIs to drive consistent execution and business results across all markets
- Develop and maintain relationships with PENN Interactive's highest-value customers as a strategic ambassador for the VIP business
- Leverage knowledge of high-value player behavior, industry trends, and competitive offerings to identify growth opportunities and inform strategy
- Analyze business performance and customer trends to optimize VIP performance, retention, and revenue growth
- Collaborate with Product, CRM, Analytics, Finance, Compliance, and Operations teams
- Ensure compliance with regulatory, responsible gaming, and company policies across multiple jurisdictions
- Own overall VIP organization performance, measured by team results, revenue growth, customer retention, leadership development, and strategic objectives
Requirements
What you’ll need- 10+ years of progressive leadership experience in player development, casino marketing, VIP operations, online gaming, or related gaming industries
- Minimum 5+ years of VIP leadership experience within online casino, iGaming, sportsbook, or interactive gaming environments
- Demonstrated success leading multi-market teams and developing high-performing leaders
- Proven track record of driving VIP revenue growth, customer retention, and profitability through effective team leadership
- Deep understanding of VIP player development, customer acquisition, retention strategies, CRM, and host operations
- Extensive experience managing relationships with high-value VIP customers
- Established network of high-value players and industry relationships within the online gaming industry
- Strong knowledge of VIP customer behavior, competitive industry offerings, and market trends
- Exceptional leadership, coaching, communication, and strategic planning skills
- Ability to analyze performance data and translate insights into actionable growth strategies
Benefits
Comp & perks- Base pay is part of Total Rewards
- Most non-sales positions are eligible for a Bonus
- Best-in-class benefits for eligible employees
- Personalized benefits options, expert guidance, and always-on tools supporting employees physically, financially, and emotionally
- Career growth and support for expanding skills and exploring new opportunities