Associate Director, Marketing

PeopleGrove

. Develop and refine CORE by PeopleGrove positioning and messaging for nursing, education, PT, OT, osteopathic medicine, PA, and pharmacy programs .

Posted 10/27/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, particularly in SaaS and EdTech, with a strong focus on positioning, messaging, and sales enablement for health professions programs. Proven ability to collaborate cross-functionally and leverage customer insights to drive product and marketing strategies.

Highest-signal resume keywords

B2B Marketing ExperienceHealth Professions KnowledgeSales EnablementDemand Generation ProgramsStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket Launch StrategyContent CreationEmail MarketingWebinar HostingCompetitive AnalysisPipeline MeasurementAccreditation StandardsSales Training

Soft Skills

CollaborationPresentation SkillsCustomer EngagementTraining AbilityCross-Functional Communication

Tools & Technologies

SalesforceGongAI Marketing Tools

Industry Keywords

SaaSEdTechHealth ProfessionsClinical PlacementsExperiential LearningAccreditation BodiesHigher Education MarketingTrade Show ManagementCustomer SuccessDemand Generation

About the role

Key responsibilities & impact

Develop and refine CORE by PeopleGrove positioning and messaging for nursing, education, PT, OT, osteopathic medicine, PA, and pharmacy programs
Lead go-to-market for ELMS and CompMS launches and releases, from messaging through sales readiness
Map product features to accreditation and program standards to communicate compliance value
Gather competitive intelligence from Gong calls and the market; create battlecards and win/loss insights
Build and maintain sales decks, demo narratives, one-pagers, and ROI stories
Train Sales and SDRs on positioning, competitors, and program-specific talk tracks
Own Deal Acceleration agent content and maintain current messaging and proof points
Produce case studies, customer quotes, and video stories
Conduct customer interviews and host customer and subject-matter-expert webinars
Manage webinar-to-pipeline conversion activities and source customer speakers
Partner with Customer Success on expansion, cross-sell, and upsell campaigns
Write and optimize email nurture programs, takeaway campaigns, digital ad copy, landing-page content, newsletters, guides, blog posts, and checklists
Plan trade show presence, booth content, and speaking sessions
Measure impact on marketing-sourced pipeline, conversion rates, and competitive win rates
Bring customer and market insights to Product and Sales to inform roadmap and strategy
Coordinate with Sales, Customer Success, Product, and Marketing on launches, campaigns, and events

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, a health professions field, or related field
5+ years of B2B marketing experience, ideally in SaaS or EdTech
Working knowledge of health professions or education programs and how they manage clinical placements, experiential learning, competencies, and accreditation
Proven track record of taking products to market, from positioning and messaging through launch and sales enablement
Strong writing skills across formats, including sales decks, case studies, email nurtures, ad copy, and webinar content
Experience building demand generation programs and tying your work to pipeline
Comfort presenting to customers, hosting webinars, and training sales teams
Exceptional collaboration skills and ability to work cross-functionally in a remote environment
Travel to trade shows and conferences (25% annually)
Preferred: Experience marketing to higher education, especially schools of nursing, allied health, pharmacy, or medicine
Preferred: Familiarity with accreditation bodies and standards for health professions programs
Preferred: Hands-on experience with Salesforce and Gong
Preferred: Experience using AI tools or agents in marketing and sales workflows
Preferred: Background as a clinician, educator, or program administrator in a health professions field

Benefits

Comp & perks

Full Time (Remote)
Remote work environment