Demand Generation Manager

PeopleGrove

. Design and execute integrated campaigns across email, paid media, content, and webinars .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing, particularly within B2B SaaS environments, leveraging HubSpot for campaign automation and data management. Proven ability to optimize conversion rates through strategic A/B testing, lead scoring, and performance measurement against key metrics.

Highest-signal resume keywords

HubSpot ExpertiseDemand Generation StrategyConversion Rate OptimizationData Analysis and ReportingCollaboration in Remote Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AutomationLead NurturingAudience SegmentationPPC ManagementRetargetingSEO ProficiencyA/B TestingLead ScoringPerformance MeasurementData Management

Soft Skills

Analytical SkillsCollaboration Skills

Tools & Technologies

HubSpotPerformance Dashboards

Industry Keywords

B2B SaaSLead-to-Revenue FunnelMQL-to-SQL HandoffDemand Generation ProcessesMarketing Activities Calendar

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and execute integrated campaigns across email, paid media, content, and webinars
Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation
Develop landing pages and A/B tests to optimize conversion rates
Manage and refine paid acquisition efforts, including PPC, retargeting, and social ads
Own the lead-to-revenue funnel and identify opportunities to improve conversion rates
Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution
Implement and evolve lead scoring models based on engagement and fit
Manage contact and company data to segment ICP marketing contactable audiences for personalized campaigns
Measure campaign performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact
Build and deliver actionable performance dashboards in HubSpot
Use data-driven insights to improve targeting, messaging, and channel mix
Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets
Repurpose content across multiple channels
Maintain a shared marketing activities calendar
Document and refine demand generation processes for scalability
Drive sales and marketing alignment through regular check-ins and shared performance reviews

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or related field
5+ years in demand generation or growth marketing for a B2B SaaS company
Proven track record of meeting or exceeding lead and revenue targets
Expert-level HubSpot skills, including automation, workflows, lead scoring, data management, and reporting
Proficiency in SEO, paid media management, and conversion rate optimization
Strong analytical skills with the ability to translate data into actionable strategies
Exceptional collaboration skills and ability to work cross-functionally in a remote environment
Minimal travel (<10% annually)

Benefits

Comp & perks

Remote work arrangement
Minimal travel required (<10% annually)