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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy and product marketing, with a strong focus on customer engagement and data-driven decision-making. Proficient in creating marketing assets and optimizing campaign performance to drive service adoption in the Kubernetes software market.
Highest-signal resume keywords
Go-To-Market StrategyProduct MarketingData Analysis SkillsCustomer EngagementKubernetes Software Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningMessaging DevelopmentCampaign Performance AnalysisCustomer Buying Journey UnderstandingSales Enablement Materials Creation
Soft Skills
Exceptional WritingCommunication AbilitiesPresentation Skills
Tools & Technologies
SEOPPCEmail MarketingSocial Media MarketingDemand Generation
Certifications & Qualifications
Product Marketing Alliance CertificationPragmatic Certification
Industry Keywords
KubernetesDatabase ManagementOpen-Source CommunityCustomer FeedbackCompetitive Analysis
Tech Stack
Tools & technologiesCloudKubernetes
About the role
Key responsibilities & impact- Develop positioning and messaging connecting Percona's Kubernetes software with Support and Services offerings
- Own go-to-market strategy and launch execution for releases, features, and service offerings
- Create and maintain GTM assets, including web pages, datasheets, case studies, white papers, and sales enablement materials
- Engage with the open-source community, partners, and customers to strengthen Percona's Kubernetes market presence and drive service adoption
- Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials, and other proof points
- Influence product strategy and roadmap using customer feedback, market insights, and competitive analysis
- Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations
- Partner with Digital Marketing on content, SEO, PPC, email, social media, and demand generation channels
- Serve as the dedicated marketing lead and primary point of contact for the Cloud Native product line
Requirements
What you’ll need- 2+ years of experience in go-to-market, product marketing, or solution-focused roles
- Technical background or familiarity with database management or the Kubernetes software market is a plus
- Product Marketing Alliance, Pragmatic, or other PMM certification is a plus
- Solid understanding of customer buying journeys and decision-making processes
- Strong data analysis skills for segmentation and performance tracking for demand generation
- Exceptional writing, communication, and presentation abilities
- Proven experience aligning messaging and value propositions with customer and sales needs, including communication with prospects, partners, and industry analysts
- Fluency in English, written and spoken
- Data-driven mindset
Benefits
Comp & perks- Flexible work hours
- Various paid time off programs
- All equipment for your remote office
- Funds for career development, including external training, certifications, and conferences
- Ongoing connectivity allowances
- Opportunity to participate in the equity incentive plan
- The Percona Adventure Team
- Work-from-Anywhere
- FlowDays
- FryDays
- Overall flexibility
- PAVE volunteering program
- Women Transforming Technology
- Collaborative, highly-engaged culture