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Marketing Specialist – Internship
Performance Software. Manage and grow company social media accounts on LinkedIn, X, and Facebook .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in managing social media accounts, developing content strategies, and analyzing campaign performance. Skilled in utilizing tools like Google Ads and Google Analytics for optimizing marketing efforts and reporting on ROI.
Highest-signal resume keywords
Social Media ManagementEmail Marketing CampaignsGoogle Ads OptimizationSEO StrategiesData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign AnalysisEmail MarketingSEO OptimizationSocial Media StrategyGoogle AnalyticsGoogle AdsMarketing AutomationContent Strategy DevelopmentPerformance Reporting
Soft Skills
Strong Communication SkillsCreativityDetail-OrientedAbility to Work in Fast-Paced Environment
Tools & Technologies
Google AnalyticsGoogle AdsEmail Marketing ToolsSocial Media PlatformsHubSpot
Industry Keywords
Digital MarketingContent MarketingBrand MessagingMulti-Channel CampaignsMarketing Performance Metrics
About the role
Key responsibilities & impact- Manage and grow company social media accounts on LinkedIn, X, and Facebook
- Develop and implement social media content strategies
- Monitor social media trends, conversations, and engagement metrics
- Create written and visual content with assistance from AI for blogs, social media, and email campaigns
- Ensure consistent brand messaging across content and platforms
- Collaborate with internal and cross-functional teams to gather insights and develop content
- Assist with developing, executing, segmenting, and analyzing email marketing campaigns
- Monitor email KPIs including open and click-through rates
- Assist with multi-channel campaign development and execution
- Analyze campaign results, report on ROI and effectiveness, and recommend improvements
- Assist with Google Ads campaigns and optimize them for ROI
- Use Google Analytics to track website traffic, conversions, and user behavior
- Optimize website and blog content for SEO and assist with keyword research
- Analyze digital campaign, social media, email, and website data
- Provide regular marketing performance reports
- Support promotional events and product launches
- Create sales presentations, brochures, flyers, and other collateral materials
Requirements
What you’ll need- Must be a U.S. Person: a U.S. citizen, U.S. permanent resident, protected status under asylum or refugee status, or have the ability to obtain an export authorization
- Currently enrolled in an accredited Marketing, Communications, Business, or similar program
- Must be a current Senior
- Minimum 3.0 GPA
- Available for at least 20 hours per week
- Flexibility to work on-site in the Phoenix office
- Proficiency in social media platforms, Google Ads, Google Analytics, and email marketing tools
- Experience with SEO strategies and content optimization
- Strong written and verbal communication skills
- Ability to analyze data and report on campaign performance
- Creative, detail-oriented, and able to work in a fast-paced environment
- Knowledge of marketing automation platforms and CRMs, including HubSpot, is a plus
Benefits
Comp & perks- Flexible hybrid schedule
- Potential to transition into a full-time position after graduation
- Workplace flexibility
- Reasonable accommodation for individuals with disabilities
- Equal opportunity employment