Art Director – Performance Creatives

Performancepixel GmbH

. Develop creative strategies, including campaign concepts, angles, testing approaches, and messaging .

Posted 11/3/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy development, ad performance analysis, and team leadership within a performance marketing context. Proficient in utilizing design tools and AI technologies to enhance advertising effectiveness and client communication.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance Marketing ExperienceFigma ProficiencyLeadership ExperienceGerman Proficiency (C1)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Art DirectionAd Creative DevelopmentData Analysis (CTR, Hook Rate, ROAS)Audience ResearchCompetitor Analysis

Soft Skills

Exceptional CreativityConfident Presentation SkillsIndependent Work ApproachTeam CoordinationClient Communication

Tools & Technologies

FigmaClaudeHiggsfieldElevenLabsAds Manager

Industry Keywords

Performance MarketingSocial AdsAdvertising AssetsCreative ReportsPlatform Requirements

About the role

Key responsibilities & impact

Develop creative strategies, including campaign concepts, angles, testing approaches, and messaging
Conduct audience, competitor, and platform research
Systematically deconstruct ads and analyze effective hooks and attention patterns
Analyze performance in Ads Manager and derive actionable learnings
Create creative reports and strategy presentations for clients
Maintain direct client contact, lead calls, and present concepts and results
Lead the design team comprising graphic designers, motion designers, video editors, and copywriters
Brief, provide feedback to, and support the development of the team
Coordinate capacity, priorities, and deadlines
Ensure the quality of all advertising assets with regard to visual quality, performance, safe zones, and platform requirements
Further develop AI workflows using Claude, Figma, and Higgsfield
Share learnings with the team

Requirements

What you’ll need

At least 3 years of professional experience in art direction, creative strategy, or as a creative lead, ideally in performance marketing or an agency environment
Exceptional creativity and the ability to develop distinctive ideas
Confident professional presence, with the ability to present ideas clearly and convincingly to clients and make decisions
Proficiency with common design tools, particularly Figma
Advanced AI skills; ability to work independently with Claude and Figma
Experience with Higgsfield, ElevenLabs, and similar tools is a major plus
Demonstrated experience developing ad creative concepts for Meta, TikTok, or similar platforms, evidenced by a portfolio
Ability to read Ads Manager data and interpret CTR, hook rate, and ROAS
Leadership experience and experience with capacity planning
Structured, independent approach to managing multiple clients
Strong interest in social ads, trends, and platform updates
German proficiency at least at C1 level
English proficiency at least at B2 level

Benefits

Comp & perks

Work with major brands such as Nivea, Sixt, Shop Apotheke, mymuesli, and Steiff at a strategic level
AI processes and tools such as Claude, Figma, and Higgsfield
Goal-oriented work rather than time-based work
Flexible working hours
Remote-first environment
Data-driven environment
Direct collaboration with the executive team
Creative freedom to shape the agency’s direction
Urban Sports membership
JobRad bike leasing
Several workations per year
Regular team events
Paid test assignment (strategy case)
Permanent employment contract