Demand Generation Specialist

PerkinElmer

. Own email campaign strategy and execution supporting the consumables sales organization .

Posted 10/2/2026full-timeKrakow • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Salesforce-based email marketing campaigns and outreach cadences, with a strong focus on data analysis and stakeholder communication. Proficient in utilizing AI tools for content personalization and campaign optimization within the consumables sales domain.

Highest-signal resume keywords

Salesforce Campaign ManagementEmail Marketing CampaignsAI Tools for Content PersonalizationData Analysis and InterpretationSales Enablement Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesforceEmail MarketingMulti-Touch Outreach CadencesCampaign Performance AnalysisCRM Data InterpretationCampaign Workflow ImprovementSegmentation StrategySalesforce Standard ObjectsCampaign Dashboard CreationSales Talking Points Development

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationStakeholder CommunicationAnalytical MindsetCollaboration

Tools & Technologies

AI-Powered ToolsHubSpotSalesforce DataE-Commerce Platforms

Industry Keywords

Life SciencesAnalytical InstrumentationDiagnosticsIndustrial ConsumablesRecurring-Revenue Business Model

About the role

Key responsibilities & impact

Own email campaign strategy and execution supporting the consumables sales organization
Build, launch, and manage Salesforce-based campaigns and outreach cadences that drive consumables revenue from the existing install base
Partner with consumables sales managers and representatives to plan campaign calendars and align messaging and timing with selling priorities
Hand off warm leads and opportunities to sales representatives for follow-up
Develop talking points and call scripts for campaign-driven leads
Work with product managers, e-commerce, and marketing teams to align campaign strategy with product priorities and go-to-market plans
Build segmented target lists using Salesforce data by region, product line, and reorder timing
Design and refine multi-touch outreach cadences combining automated email and sales follow-up
Use AI-powered tools to generate and personalize campaign content, subject lines, messaging variants, and sales talking points
Build and maintain campaign performance dashboards and reports
Share campaign results and recommendations with inside sales leadership and product management
Improve campaign workflows, templates, and automation
Design and run campaigns driving consumables traffic and sales to the e-commerce platform

Requirements

What you’ll need

Hands-on experience with Salesforce required, including working knowledge of standard objects (Leads, Contacts, Accounts, Opportunities, Cadences) and how they relate to each other
Experience building or managing email marketing/sales campaigns and multi-touch outreach cadences required
Comfort using AI tools to draft, personalize, or optimize campaign content required
Strong analytical mindset, comfortable pulling and interpreting campaign/CRM data to inform decisions
Strong written and verbal communication skills in English
Ability to communicate clearly and professionally across stakeholders in different regions, functions, and seniority levels
3+ years of experience in sales enablement, demand generation, or marketing operations, with direct ownership of CRM-based campaigns
Experience with HubSpot strongly preferred
Experience in life sciences, analytical instrumentation, diagnostics, or industrial consumables/parts industry preferred
Familiarity with inside sales motions and how marketing/sales campaigns support a consumables or recurring-revenue business model preferred

Benefits

Comp & perks

Private healthcare including dental care
Life and long-term disability insurance
MyBenefit Cafeteria system
Multisport Card
Social Fund Subsidies
Home Office allowance
Tuition reimbursement
Referral awards
Internal career development opportunities in multiple business areas
Day off to celebrate your birthday
Up to 3 additional days of vacation by length of service in the company
Hybrid working model