Digital Marketing Intern

Perrigo Company plc

. Conduct comprehensive audits of Product Detail Pages, retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms .

Posted 10/5/2026internshipGrand Rapids • Michigan • United StatesEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital content strategy, optimization, and consumer experience, with strong analytical skills to assess content quality and effectiveness. Proficient in creating compelling presentations and toolkits that support marketing and sales initiatives.

Highest-signal resume keywords

Digital Content StrategyContent OptimizationAnalytical SkillsPresentation DesignContent Auditing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content AssessmentContent Quality EvaluationDigital Content Toolkit DevelopmentContent Scorecard CreationCompetitive AnalysisSEO FundamentalsResearch Skills

Soft Skills

Attention to DetailOrganizational SkillsCuriosityCommunication Skills

Tools & Technologies

Microsoft PowerPointFigmaAdobe Creative Suite

Industry Keywords

ECommerceRetail MediaConsumer BehaviorDigital Shelf Content

About the role

Key responsibilities & impact

Conduct comprehensive audits of Product Detail Pages, retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms
Assess content quality, consistency, completeness, and adherence to established content standards
Identify content gaps, optimization opportunities, and ways to improve the consumer experience
Benchmark competitive brands and document best-in-class digital content experiences across categories and channels
Develop content scorecards and assessments to evaluate content health across product portfolios
Support creation of a comprehensive digital content toolkit for product launches, content refreshes, packaging updates, and digital content initiatives
Develop standardized templates, frameworks, and best-practice guides for digital content creation
Organize and document best-in-class examples of PDP content, imagery, videos, comparison charts, enhanced content, and retailer-specific executions
Present findings, insights, and recommendations to key stakeholders
Deliver a scalable content resource for Digital Content, Marketing, Sales, and Creative teams

Requirements

What you’ll need

Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field
Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences
Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience
Strong proficiency in Microsoft PowerPoint
Ability to create polished, visually compelling presentations and toolkits
Excellent organizational skills and attention to detail
Analytical mindset with the ability to identify patterns, insights, and opportunities
Strong written and verbal communication skills
Preferred: Experience using PowerPoint, Figma, Adobe Creative Suite, or similar design tools
Preferred: Understanding of digital shelf content, SEO fundamentals, retail media content, or consumer marketing
Preferred: Experience conducting research, audits, competitive analysis, or data organization projects
Preferred: Strong visual storytelling and presentation design skills

Benefits

Comp & perks

Competitive compensation
Benefits tailored to supporting you and your family
Career development opportunities
Mentorship from experienced digital content and digital transformation leaders
Hands-on experience and exposure to digital content strategy, optimization, digital shelf best practices, and consumer engagement