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Product Marketing Manager
Personify Health. Define how Personify Health’s Wellbeing solutions appear in the market and connect to buyer needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and go-to-market strategies, with a strong focus on developing buyer personas, messaging, and enablement materials tailored to the healthcare and wellbeing sectors. Proven ability to collaborate with cross-functional teams and leverage market insights to drive successful product launches and sales enablement.
Highest-signal resume keywords
Product MarketingGo-To-Market PlanningSales EnablementHealthcare Industry KnowledgeAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingLaunch PlanningCommercial Content DevelopmentBuyer PersonasCompetitive PositioningSales Tools CreationMarket ResearchProject ManagementPerformance Tracking
Soft Skills
StorytellingInfluencing Without AuthorityCollaborationCommunicationFacilitation
Tools & Technologies
Microsoft SuitePowerPoint
Industry Keywords
HealthcareWellbeingEmployee BenefitsDigital HealthB2B Marketing
About the role
Key responsibilities & impact- Define how Personify Health’s Wellbeing solutions appear in the market and connect to buyer needs
- Translate product capabilities, market insights, and customer needs into positioning, messaging, GTM plans, and commercial content
- Build expertise in the Wellbeing market, priority segments, buyer personas, customer needs, industry trends, sales motions, and competitive dynamics
- Synthesize win/loss insights, sales conversations, customer feedback, analyst inputs, and competitive intelligence
- Develop differentiated positioning, messaging, value propositions, proof points, and buyer narratives
- Plan and execute GTM motions for new solutions, releases, enhancements, packaging updates, and commercial initiatives
- Partner with Product on roadmap discussions, launch planning, commercial narratives, and enablement plans
- Design and activate GTM readiness for Sales, SAE, Account Management, CBR, and other customer-facing teams
- Create and maintain enablement materials, talk tracks, objection handling, competitive guidance, discovery questions, presentations, demos, FAQs, proposal language, and training content
- Create and maintain solution narratives, sales decks, one-pagers, case study inputs, demo scripts, website and campaign inputs, event messaging, proposal content, customer communications, and executive-ready materials
- Align Product, Marketing, Enablement, Sales, SAE, Account Management, Operations, Legal, Finance, and other stakeholders
- Facilitate working sessions, capture decisions, manage dependencies, and drive clarity across initiatives
- Define, track, and report product marketing performance indicators
- Use results to refine messaging, improve enablement, prioritize updates, and strengthen GTM motions
- Embody Personify Health’s core values and perform other duties as assigned
Requirements
What you’ll need- BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus
- 5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience
- Experience owning positioning, messaging, launch planning, and commercial content
- Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred
- Ability to partner with Product, Enablement, Sales, Account Management, and cross-functional teams
- Ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content
- Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics
- Strong storytelling skills
- Strong GTM planning skills
- Ability to influence without direct authority
- Experience creating field-ready enablement assets, including sales decks, talk tracks, competitive guidance, objection handling, FAQs, demo support, proposal inputs, and training materials
- Analytical mindset using market research, sales feedback, campaign performance, content usage, and win/loss insights
- Strong project management skills
- Excellent written, verbal, and presentation skills
- Proficient in Microsoft Suite, especially PowerPoint
- Ability to remain stationary for extended periods and operate a computer and office productivity tools
Benefits
Comp & perks- Competitive base salary and benefits effective day one
- Comprehensive medical and dental through our own health solutions
- Unlimited PTO
- Mental health support
- Retirement planning
- Financial protection
- Professional development with clear career progression and learning budgets
- Mission-driven culture where diverse perspectives drive real impact
- Wellness programs
- Other employee perks