Creative Strategist

pets Premium GmbH

. Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram) .

Posted 11/11/2026full-timeRemote • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative and direct-response copywriting for Meta video ads, with a strong focus on structured creative testing and consumer psychology. Proficient in managing creative pipelines and collaborating with design teams and content creators to optimize advertising strategies.

Highest-signal resume keywords

Performance Creative ExperienceMeta Ads Manager ProficiencyDirect-Response CopywritingConsumer Psychology UnderstandingStructured Creative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response CopywritingPerformance CreativeCreative TestingConsumer PsychologyScript WritingAdvertising AnalysisContent Creation ManagementResearch CompetitorsCreative Brief WritingStorytelling Structures

Soft Skills

Strong Communication SkillsIndependent Working StyleExecution SkillsNegotiation SkillsStructured Working Style

Tools & Technologies

Meta Ads ManagerMeta Ad LibraryAsanaCanvaFigmaBI ToolsAttribution ToolsLookerKlarAI Tools

Industry Keywords

FMCGD2C E-CommerceAdvertising AnglesThumbstop RatioHold RateCTRCACCreative RotationsTesting FrameworkGerman Language (C2)

About the role

Key responsibilities & impact

Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram)
Manage the creative pipeline from the initial hook through briefing to test learnings
Write briefs that the design team and UGC creators can execute independently
Plan creative rotations and establish a structured testing framework
Analyze performance in Ads Manager
Derive hypotheses and brief the next iteration
Take responsibility for ads for Wolfsblut, AlphaPet’s largest brand, as well as additional brands in the portfolio

Requirements

What you’ll need

Several years of demonstrably successful experience in performance creative or direct-response copywriting, as well as Meta video ads in the FMCG or D2C e-commerce sector
Experience researching competitors and customer reviews to define advertising angles
Experience with structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC
Experience selecting, negotiating with, and managing content creators
In-depth understanding of consumer psychology, hooks, and storytelling structures (e.g., PAS, Before/After)
Independent, structured working style, with strong communication and execution skills
Hands-on experience with Meta Ads Manager and the Meta Ad Library
Basic knowledge of BI and attribution tools (e.g., Looker, Klar)
Proficiency in Asana, Canva, or Figma, as well as AI tools for research and scripting
Excellent German skills (C2)
Very good English skills (B2), particularly in creative writing
Application including CV, earliest possible start date or notice period, and salary expectations

Benefits

Comp & perks

Flexible working hours based on trust-based working time
Home-office options, including a contribution toward your home-office equipment
Opportunity to work abroad for several months
28 days of annual leave
Option to take up to 20 days of unpaid leave, as well as special leave
Various internal and external professional development opportunities
Anonymous individual or group therapy sessions and one-to-one meetings with licensed therapists through OpenUp
Various employee discounts—for people and pets
Regular team, company, and Family & Friends events
Social area with foosball and comfortable lounge seating
Mario Kart and Nintendo Switch games
High-quality, fully equipped office kitchen
Free drinks, fresh fruit, light snacks, and sweets
Subsidized EGYM Wellpass membership with access to sports and wellness facilities throughout Germany
Access to modern AI tools
Flat hierarchies and an open, relaxed working environment