Marketing Operations Associate

Pilot.com

. Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end .

Posted 11/2/2026full-timeRemote • United StatesJuniorMid-Level💰 $91,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketo administration, including program architecture, smart campaigns, and database management, while effectively managing Salesforce integration and reporting. Proficient in executing marketing operations with a focus on campaign performance and audience segmentation.

Highest-signal resume keywords

Marketo AdministrationSalesforce Campaign ManagementLead Scoring ImplementationCampaign Performance ReportingDatabase Health Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Program DevelopmentSmart CampaignsSegmentationData NormalizationDeduplicationConsent ManagementLead Lifecycle LogicAttribution AnalysisReporting in LookerAI Utilization for Builds

Soft Skills

Clear WritingDocumentation SkillsProblem-SolvingIndependent Decision-MakingPrioritization

Tools & Technologies

MarketoSalesforceLookerMarketo Measure

Certifications & Qualifications

Marketo Certified Expert

Industry Keywords

B2B SaaSFintechAccounting SoftwareProfessional Services

About the role

Key responsibilities & impact

Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
Own Marketo administration, including program architecture, smart campaigns, operational programs, templates, and forms
Maintain program templates, naming conventions, and folder structure
Execute list imports and audience builds, including segmentation and source tagging
Own database health through deduplication, normalization, suppression lists, consent management, and deliverability
Monitor and resolve Marketo-Salesforce sync issues and manage Salesforce campaign setup
Implement and maintain lead scoring and lifecycle logic across Marketo and Salesforce
Build campaign and program performance reporting in Salesforce and Looker
Support attribution and Marketo Measure work
Manage the request queue against agreed SLAs across competing priorities
Own work from brief through send and identify improvements to the marketing stack

Requirements

What you’ll need

2+ years in marketing operations with hands-on Marketo ownership
Working knowledge of Salesforce campaigns, lead and contact objects, and data movement between Marketo and Salesforce
Ability to independently decide how to build and confidently ship requests
Ability to identify and investigate incorrect lists, reports, or syncs
Uses AI to speed up builds, debug logic, write documentation, and solve problems
Clear writing and documentation skills
Marketo Certified Expert is a nice-to-have
Experience with Marketo Measure or a comparable attribution platform is a nice-to-have
Experience with Looker or a comparable BI tool is a nice-to-have
Experience supporting more than one business line or audience segment is a nice-to-have
B2B SaaS, fintech, accounting software, or professional services background is a nice-to-have

Benefits

Comp & perks

Equity
401(k) plan
Health benefits
Competitive benefits package including additional wellness benefits
Flexible vacation/time-off policy
All federal holidays are observed
Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
Investment in employees’ development and happiness