Senior Media Manager – YouTube Focus

pilot group

. You will independently manage the planning, buying, and optimization of advertising on YouTube and other digital video and streaming platforms for clients across our diverse portfolio.

Posted 10/7/2026full-timeHamburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing digital video advertising campaigns across platforms like YouTube and streaming services, with a strong focus on data analysis and KPI evaluation. Proven ability to coordinate with clients and stakeholders while driving the development of innovative advertising solutions.

Highest-signal resume keywords

Digital Video Advertising ManagementGoogle Ads ExpertiseData Analysis and KPI EvaluationCampaign OptimizationFluent in German

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementKPI AnalysisDigital Video PlatformsYouTube AdvertisingExcel ProficiencyData PresentationOptimization StrategiesCommercial TrainingDegree in Relevant FieldTV Media Knowledge

Soft Skills

Solution-Oriented CommunicationOrganizational SkillsIndependent WorkCreative Problem SolvingCollaboration

Tools & Technologies

Display & Video 360Google AdsCross-Channel Reporting ToolsData Management Systems

Industry Keywords

Digital VideoStreaming PlatformsAdvertising CampaignsMedia BuyingClient Coordination

About the role

Key responsibilities & impact

You will independently manage the planning, buying, and optimization of advertising on YouTube and other digital video and streaming platforms for clients across our diverse portfolio.
You will develop suitable campaign approaches, oversee their implementation, and analyze KPIs such as reach, impressions, view rates, and CPMs to derive specific optimization measures.
You will maintain and monitor our data foundation, prepare cross-channel reports, and evaluate them independently so that learnings for future campaigns become visible.
You will coordinate with clients, creative agencies, Google, streaming partners, and other service providers—from the delivery of advertising materials through to placement.
You will contribute your expertise to the further development of our New TV offerings, help shape processes and structures, and work closely with colleagues in TV buying and other specialist departments.
You will serve as a central point of contact for clients, media owners, and other stakeholders, managing even complex coordination processes with a solution-oriented approach.

Requirements

What you’ll need

You have several years of professional experience in digital video, YouTube, streaming, or TV media, ideally at an agency, media owner, or on the client side.
You have completed commercial training or a degree and can confidently apply your knowledge in practice.
You understand how digital video and streaming platforms work and have experience managing and optimizing corresponding campaigns.
You have in-depth knowledge of Google Ads or Display & Video 360.
You use Excel confidently, are comfortable working with data and numbers, and can analyze, contextualize, and present KPIs clearly.
You work independently, systematically, and accurately, and remain organized when managing multiple complex campaigns.
You contribute your own ideas, identify optimization opportunities, and actively drive the development of tools, processes, and offerings.
You are passionate about advertising and the future of TV, YouTube, and digital video platforms, and communicate clearly and in a solution-oriented manner with clients, colleagues, and service providers.
You have excellent written and spoken German.

Benefits

Comp & perks

Hybrid working (60% in the office and 40% remotely)
30 days of annual leave, plus Christmas Eve and New Year's Eve off
Modern offices in a central location
Individual professional development through our Talentschmiede program
Plenty of creative freedom and scope for responsibility
Structured onboarding
Open feedback culture
English courses
Subsidy for the Deutschlandticket
JobRad bike leasing
Company pension scheme and occupational disability insurance
Exclusive employee discounts
Regular parties and team events
Gifts for work anniversaries and completion of the probationary period
Regular employee updates