Growth Marketing Manager

Pivotal Health

. Build and scale campaigns, automation, and measurement that turn awareness into qualified pipeline .

Posted 10/23/2026full-timeRemote • United StatesSeniorLead💰 $130,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling marketing campaigns, utilizing HubSpot and Salesforce for lead management and data quality. Proficient in leveraging AI tools for segmentation and reporting while driving measurable outcomes in growth and demand generation.

Highest-signal resume keywords

HubSpot Campaign ManagementDemand Generation StrategySalesforce Data ManagementAI Tool UtilizationABM Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringLifecycle MarketingCampaign OptimizationData AnalysisEmail MarketingWorkflow DevelopmentAudience SegmentationPaid Digital AdvertisingFunnel Conversion TrackingMQL Measurement

Soft Skills

Clear CommunicationCross-Functional CollaborationCreative Problem SolvingAdaptabilityEnthusiasm

Tools & Technologies

HubSpotSalesforceGoogle AdsLinkedIn AdsClaude AIG2

Industry Keywords

Healthcare ITDigital HealthRegulated IndustryGrowth MarketingABM

About the role

Key responsibilities & impact

Build and scale campaigns, automation, and measurement that turn awareness into qualified pipeline
Activate segment messaging and positioning through integrated campaigns with defined audiences, timelines, and success measures
Run always-on nurture for hospitals, health systems, and physician groups, plus targeted ABM programs by specialty and region
Build lead lifecycle journeys, including stage-based nurture, welcome, and re-engagement programs
Design lead scoring, engagement triggers, lifecycle stages, routing, and follow-up with Revenue Operations
Build HubSpot sequences, workflows, forms, emails, landing pages, and audience segments; maintain data quality between HubSpot and Salesforce
Plan and optimize Google and LinkedIn paid campaigns supporting ABM plays and visibility in LLM search
Track MQLs, funnel conversion, and sourced versus influenced pipeline; test, report, and provide recommendations
Use Claude and other AI tools for research, segmentation, copy testing, reporting, and workflow development
Support customer and partner marketing through segmentation, automation, measurement, and peer-review platforms such as G2
Report to the VP of Marketing and partner with Content, Events, segment leaders, and Revenue Operations

Requirements

What you’ll need

7+ years of marketing experience, including 3+ years in growth, demand generation, or lifecycle marketing
Hands-on HubSpot experience building sequences, workflows, and customer journeys, with specific results to discuss
Data-driven approach and ability to discuss MQL impact, campaign misses, and optimization decisions
Creative ABM thinking tied to pipeline and measurable outcomes
Practical Salesforce experience and experience partnering with Revenue Operations on data quality, handoffs, and reporting
Regular use of AI tools such as Claude, with judgment about validating outputs and owning results
Comfort in a fast-moving, ambiguous environment
Clear communication and strong cross-functional partnership
Enthusiasm for a hands-on individual contributor role
Candidates must be authorized to work in the United States without current or future employer sponsorship
Extra credit: experience in digital health, healthcare IT, or another regulated industry; familiarity with reimbursement or IDR; high-growth startup experience; paid digital experience across Google, LinkedIn, or LLM advertising; agency and in-house experience

Benefits

Comp & perks

Competitive compensation, including equity
Full health, dental, and vision coverage
Retirement savings plan through 401(k)
Flexible time off
Opportunities for company-wide connection and events
Remote and hybrid flexibility varies by role and team