Director, Marketing Operations

Placer.ai

. Own the marketing operations roadmap and sequence priorities against marketing and revenue goals .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and revenue operations, with a strong focus on data integrity, lead lifecycle management, and marketing technology strategy. Proven ability to lead teams, manage vendor relationships, and ensure compliance while driving measurable marketing performance.

Highest-signal resume keywords

Marketing Operations ManagementHubSpot and Salesforce IntegrationLead Lifecycle DesignData Quality OwnershipTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM ManagementLead RoutingData AnalysisSQLFunnel MetricsVendor EvaluationCampaign AttributionLifecycle ConsistencyConsent Capture

Soft Skills

Clear Written CommunicationAnalytical SkillsCoaching and Mentoring

Tools & Technologies

HubSpotSalesforceChili PiperAI ToolingBI Tool

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B SaaSRevenue OperationsMarketing Technology StrategyData ComplianceMarketing Performance Measurement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the marketing operations roadmap and sequence priorities against marketing and revenue goals
Own marketing systems architecture and data integrity between HubSpot and Salesforce
Resolve discrepancies between marketing and sales reporting with Sales Operations
Own the end-to-end lead lifecycle, including stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and sales handoff
Own campaign operations and attribution and build defensible executive-level measurement
Own funnel and conversion reporting as the single source of truth for marketing performance
Own marketing technology strategy, including build-versus-buy decisions, vendor evaluations, renewals, consolidation, and stack costs
Govern marketing systems, including permissions, testing, documentation, and requirements
Own marketing data compliance, including consent capture, suppression, and unsubscribe handling, working with Legal
Manage, coach, grow, hire, and lead the marketing operations team
Partner with Enablement and Sales Operations to communicate routing, lifecycle, and definition changes to the field
Report to the VP of Revenue Operations and support marketing leadership
Measure success through routing accuracy, lifecycle consistency, data quality, trusted funnel reporting, roadmap delivery, stack efficiency, attribution adoption, and team growth

Requirements

What you’ll need

7+ years in marketing operations, revenue operations, or a closely related function
At least 2 years managing people
Ability to inspect HubSpot or Salesforce configuration and independently judge the work without being the primary builder
Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce
Experience owning the integration between a marketing automation platform and CRM
Experience with lead routing and meeting-scheduling tooling such as Chili Piper
Experience designing a lead lifecycle and qualification model and driving agreement across marketing and sales
Strong analytical skills and experience owning data quality, field and object design, definitional integrity, and reconciliation across conflicting sources
Strong command of marketing funnel metrics and ability to present and defend positions to a CMO or CRO
Experience owning vendor evaluations and renewals, including negotiation and decisions to walk away
Fluency with AI tooling for building, analyzing, and specifying workflows at volume
Clear written communication and ability to document decisions and write requirements
SQL, or comfort working directly with a data warehouse and BI tool, is strongly preferred
Website operations experience is a plus
B2B SaaS experience, ideally in a central Revenue Operations team
Bachelor's degree or equivalent experience
Ability to work in the United States

Benefits

Comp & perks

Competitive salary
Excellent benefits
Fully remote
Medical coverage
Dental coverage
Vision coverage
Flexible time off
401K
Equity awards for certain roles
Opportunity to work with and learn from top-notch talent
Central and critical role at Placer.ai
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