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Placer.ai

VP, Revenue Marketing

Placer.ai

. Forecast and own the demand plan by building and maintaining a rolling pipeline forecast by channel and segment .

Posted 9/24/2026full-timeRemote • United StatesLead💰 $220,000 - $260,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation and performance marketing within a B2B SaaS environment, with a strong focus on pipeline forecasting, account-based marketing, and multi-channel strategies. Proven ability to optimize conversion metrics and lead high-performing teams to achieve revenue targets.

Highest-signal resume keywords
Demand GenerationAccount-Based Marketing (ABM)Pipeline ForecastingSearch Engine Marketing (SEM)Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Pipeline ForecastingAccount-Based Marketing (ABM)Search Engine Marketing (SEM)Paid Social AdvertisingDisplay AdvertisingSearch Engine Optimization (SEO)Attribution AnalyticsConversion Rate OptimizationProduct-Led Growth (PLG)Multi-Channel Orchestration
Soft Skills
People LeadershipCross-Functional CollaborationStrategic ThinkingAnalytical SkillsCommunication Skills
Tools & Technologies
HubSpotMarketoSalesforceClaudeMCP-Connected Data Sources
Industry Keywords
B2B SaaSCustomer Acquisition Cost (CAC)Lifetime Value to CAC (LTV:CAC)Marketing-Sourced RevenueSelf-Serve Conversion

About the role

Key responsibilities & impact
  • Forecast and own the demand plan by building and maintaining a rolling pipeline forecast by channel and segment
  • Design and lead the Strategic team's ABM program, including account tiers, buying committees, and coordinated multi-channel outreach
  • Direct paid media strategy across SEM, paid social, and display
  • Partner with content on SEO/AEO strategy and prioritize keywords, topics, and pages based on conversion and revenue data
  • Optimize the full funnel by identifying conversion drop-off and leading experimentation, page changes, and process improvements
  • Partner cross-functionally on product-led growth and product-qualified lead signals
  • Set and deliver qualified pipeline targets across sales-assisted and self-serve motions
  • Track and improve CAC, pipeline velocity, and marketing-sourced/influenced revenue as a percentage of spend
  • Embed Claude and MCP-connected data sources into reporting and campaign QA workflows
  • Report to the CMO and partner closely with Sales, RevOps, Product, and CS

Requirements

What you’ll need
  • 10+ years of progressive experience in demand generation, growth, or performance marketing
  • Experience owning the function within a B2B SaaS organization selling through both sales-assisted and self-serve motions
  • Experience owning pipeline forecasting and presenting forecasts to leadership
  • Fluency with CAC, LTV:CAC, and pipeline efficiency metrics
  • Experience building and running a Strategic/enterprise ABM program
  • Fluency in account tiering, ABM technology, and multi-channel orchestration
  • Working fluency in PLG mechanics, including product-qualified leads, self-serve conversion, and usage-based triggers
  • Experience managing SEM, paid social, and display at scale
  • Strong command of SEO fundamentals and current knowledge of AEO/answer-engine optimization
  • Experience owning website conversion performance
  • Sophisticated fluency in attribution and funnel analytics
  • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
  • Demonstrated people leadership and experience building and developing a high-performing demand generation or growth team
  • Experience using reporting infrastructure built on marketing automation and CRM platforms

Benefits

Comp & perks
  • Competitive salary
  • Excellent benefits
  • Fully remote
  • Medical, dental and vision coverage
  • Flexible time off
  • 401K
  • Equity awards for certain roles
  • Opportunity to earn sales-based commissions for certain roles
  • Work with and learn from top-notch talent
  • Central and critical role at Placer.ai