Product Marketing Manager – Credit

. Own how Credit products are brought to market from alpha through GA .

Posted 10/23/2026full-timeSan Francisco • California • United StatesSeniorLead💰 $160,800 - $240,000 per yearWebsite

Key responsibilities & impact

Own how Credit products are brought to market from alpha through GA
Lead product-market fit work and GTM strategy for Credit products
Gather and synthesize customer feedback, competitive intelligence, pricing signals, and TAM analysis
Lead ICP development and maintenance
Steward Credit products through Alpha and Beta, including the design partner process
Provide data-driven recommendations on feature set, architecture, and pricing
Represent customer needs in roadmap reviews
Lead customer discovery and synthesize qualitative and quantitative insights
Define audience targeting for Credit use cases
Own end-to-end messaging and positioning for the Credit product area
Develop and validate narrative hierarchies, messaging, and positioning
Create and drive GTM strategy and launch plans
Set goals for GTM programs and track adoption and funnel metrics
Develop integrated campaign strategies
Own GTM and sales enablement for the Credit product area
Lead enablement sessions and maintain reliable collateral
Gather sales feedback and close enablement gaps
Partner with Product, Revenue, Marketing, Design, and Engineering

What you’ll need

8+ years of experience
5+ years in product marketing or another strategic GTM role at a B2B software company
Credit/Lending experience strongly preferred
Outstanding written, storytelling and visual communication skills
Ability to develop marketing and sales content that resonates with lenders
Ability to conceptualize and execute integrated marketing campaigns
Ability to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, and Engineering
In-depth understanding of how solutions work and deliver customer value
Strong presence and verbal communication skills

Comp & perks