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Plaid

Product Marketing Manager – Onboarding

Plaid

. Lead onboarding positioning and messaging across products, ensuring a unified narrative .

Posted 10/13/2026full-timeUnited StatesMid-LevelSenior💰 $160,800 - $200,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing with a focus on onboarding strategy and go-to-market execution, leveraging strong analytical skills to influence product decisions and drive customer adoption in the fintech or B2B technology sectors.

Highest-signal resume keywords
Product Marketing ExperienceCross-Functional CollaborationAnalytical SkillsCustomer Insight ValidationGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningData AnalysisFunnel MetricsMarket Fit ValidationOnboarding Strategy
Soft Skills
Influencing StakeholdersCommunication Skills
Industry Keywords
FintechB2B TechnologyCustomer AdoptionGrowth Strategy

About the role

Key responsibilities & impact
  • Lead onboarding positioning and messaging across products, ensuring a unified narrative
  • Identify and validate product-market fit through customer insight, data, and experimentation
  • Partner cross-functionally with Product and Marketing to launch and scale products
  • Influence roadmap decisions by advocating for customer needs and market signals
  • Build Plaid’s onboarding narrative and go-to-market strategy
  • Partner with Sales, Enablement, Growth, and Marketing to drive adoption and growth

Requirements

What you’ll need
  • 5+ years in Product Marketing, preferably in fintech or B2B technology
  • Proven track record influencing Product and cross-functional stakeholders
  • Strong analytical rigor and comfort using funnel metrics to drive strategy

Benefits

Comp & perks
  • Equity
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Reasonable accommodations for candidates with disabilities during recruiting