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Plaid

Product Marketing Manager – Payments

Plaid

. Craft clear, compelling positioning and messaging for Plaid’s solutions .

Posted 9/15/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $160,800 - $200,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in crafting compelling messaging and positioning for B2B software solutions, with a strong focus on collaboration across Product, Marketing, and Sales teams to drive market adoption and customer engagement.

Highest-signal resume keywords
Product Marketing ExperienceStrategic GTM RoleOutstanding Written CommunicationVerbal Communication SkillsFintech Payments Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
CollaborationEngagement with Leaders
Industry Keywords
B2B SoftwareCompetitive AnalysisMarket AdoptionCustomer SegmentsIntegrated Campaigns

About the role

Key responsibilities & impact
  • Craft clear, compelling positioning and messaging for Plaid’s solutions
  • Conduct competitive analysis and research to inform positioning and identify opportunities
  • Partner with Product to understand features and translate technical concepts into customer-facing content
  • Collaborate with Sales, Marketing, Enablement, Design, and Communications to create and distribute presentations, case studies, one-pagers, blog posts, webinars, and website updates
  • Build integrated campaigns targeting key customer segments to accelerate product adoption and expansion
  • Help bring Plaid’s vision for bank payments to life and make it the method of choice for Billers, Fintechs, and Financial Institutions

Requirements

What you’ll need
  • 6+ years of experience
  • 3+ years in product marketing or another strategic GTM role at a B2B software company
  • Outstanding written communication skills for marketing and sales collateral and internal strategy articulation
  • Strong verbal communication and presence when engaging with leaders at large fintechs and financial institutions in the U.S.
  • Proven success launching new solutions and driving market adoption
  • Ability and desire to engage deeply with Product, Marketing, and Sales partners
  • Fintech payments experience is a nice-to-have
  • Must be able to work from the Plaid office associated with the role at least 3 days per week, with or without reasonable accommodation

Benefits

Comp & perks
  • Equity
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Reasonable accommodations for candidates with disabilities