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About the role
Key responsibilities & impact- Manage day-to-day engagement across LinkedIn, X, Instagram, YouTube, and Reddit
- Respond to comments, direct messages, and mentions in a human-first voice
- Build community, customer love, and advocacy by identifying and nurturing fans, developers, and customers into repeat advocates
- Define Plaid's social media voice with the Social Lead and Brand team
- Monitor cultural trends and determine which moments to engage with
- Monitor conversations and sentiment across channels and flag trends, questions, or risks
- Support community-facing content and campaigns with content and design teams
- Adapt tone and approach to each platform's culture and norms
- Track engagement metrics and contribute to regular reporting
- Escalate sensitive situations, PR risks, and customer issues
Requirements
What you’ll need- 3-5 years of experience managing B2B social channels in-house, including building community and customer advocacy
- Working knowledge of LinkedIn, X, Instagram, YouTube, and Reddit, including each platform's distinct culture and etiquette
- Sharp, current feel for internet/meme culture and cultural relevance
- Strong, adaptable writing skills with the ability to shift tone across channels while staying on-brand
- Good judgment on when to respond directly versus escalate
- Interest in fintech or technology and genuine curiosity to learn the space
- Strong organizational skills and ability to manage multiple platforms and stakeholders simultaneously
Benefits
Comp & perks- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Comprehensive benefit plan
- Reasonable accommodations for candidates with disabilities in the recruiting process