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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid advertising campaigns across platforms like Google Ads and Meta, alongside strong SEO capabilities including technical, on-page, and content-driven strategies. Proficient in data analysis and reporting to optimize campaign performance and improve organic search visibility.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementTechnical SEOA/B Testing MethodologiesGoogle Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Advertising CampaignsSEO StrategyKeyword ResearchCompetitive AnalysisData AnalysisCampaign OptimizationContent DevelopmentPerformance ReportingBudget ManagementUnit Testing Methodologies
Soft Skills
Excellent Communication SkillsSelf-MotivatedAbility to Work IndependentlyCollaboration Skills
Tools & Technologies
Google Tag ManagerGoogle Search ConsoleAhrefsSEMrushMozGoogle Data StudioLooker StudioCanvaAdobe Creative SuiteJIRA
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
Campaign PerformanceROI MaximizationSERP RankingsLocal SEOLink-Building Outreach
About the role
Key responsibilities & impact- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms
- Own campaign performance from strategy through execution
- Manage multiple client ad accounts with varying budgets and objectives
- Conduct keyword research, audience targeting, and competitive analysis
- Design and execute A/B tests for ad copy, creatives, landing pages, and audiences
- Implement unit testing methodologies before campaign launch
- Monitor campaign performance daily and optimize based on data
- Manage ad budgets to maximize client ROI
- Own on-page, technical, and off-page SEO strategy for multiple client websites
- Conduct keyword research and mapping for organic opportunities
- Monitor SERP rankings, visibility, and share of voice
- Perform technical SEO audits and coordinate fixes with development and design teams
- Optimize title tags, meta descriptions, headers, internal linking, and content structure
- Analyze competitor SERPs and identify content gaps and link-building opportunities
- Develop content briefs with content and design teams
- Track local SEO performance for local service clients
- Report on paid and organic traffic, rankings, impressions, CTR, CPA, ROAS, and conversion rates
- Stay current on algorithm updates, search guidelines, SERP features, platform updates, and industry trends
- Assist with ad copy, creative briefs, and basic graphic design coordination
- Research and recommend new media opportunities and advertising/search channels
- Develop strategies aligned with client business goals
- Recommend budget adjustments and campaign expansions
- Collaborate with content, design, account management, and client teams
- Create clear monthly client performance reports with strategic recommendations
- Participate in client calls when needed
- Communicate performance insights and recommendations to account managers
Requirements
What you’ll need- 2+ years managing paid advertising campaigns; Google Ads and Meta Ads required
- 2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
- Proven track record of managing $10K+ monthly ad budgets
- Demonstrated experience improving organic search rankings and visibility for multiple websites
- Demonstrated experience with A/B testing methodologies and statistical significance analysis
- Experience assisting with or directing media creation for digital campaigns
- Experience working in an agency environment managing multiple client accounts
- Google Ads certification required
- Meta Blueprint certification preferred
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and Google Search Console
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar
- Ability to take full ownership of accounts with minimal supervision
- Excellent written and verbal communication skills
- Self-motivated and able to work independently
- Experience with reporting tools such as Google Data Studio or Looker Studio
- Available during 9am–5pm Central Time for at least 4–6 hours of team collaboration
- Nice-to-have: LinkedIn Ads, Microsoft Ads, landing page optimization/CRO, unit testing frameworks, Canva or Adobe Creative Suite, CRM systems, Shopify/WooCommerce, local SEO, link-building outreach, structured data/schema markup, and JIRA or project management tools
Benefits
Comp & perks- Remote work
- Flexible hours
- Potential for full-time growth